Nestle: Strategic Management and Swot Analysis
1. Introduction This report is going to analyze the company of Nestlé to into the Singapore market. It is going to introduce company and country background, after that it will analyze the company of Nestlé and Singapore market by using SWOT analysis, PEST analysis and Porter’s 5 Forces. Finally, it will have recommendation and conclusion to follow it.
2. Company background Henri Nestlé founded Nestlé in 1866 in Switzerland. It is the largest food company in the world. Some of products are produced from Nestlé include baby food, coffee, dairy products, ice cream, pet food, etc. Nowadays, Nestlé has more than 400 factories around world and its operation is also in 194 countries. Nestlé has been the world’s most profitable corporation.
3. Country Background Singapore is the 14th largest merchandise exporter in the world and it has the world’s largest foreign exchange reserves. Nestlé is going to enter the Singapore market because Singapore is a developed country and it has an economic success. Multi-cultural is more important factor for makes Singapore business to be success in that Singapore is easier to enter those countries market. In addition, Singapore has the best business environment in Asia. It is the one of the easiest place to do business in the world.
4. SWOT analysis Definition: SWOT analysis consists of four parts of strengths, weaknesses, opportunities and threats analysis. It is to identify and analyze the framework can have an impact on a project, product, place or person to survive internal and external factors (Rouse, 2013).
SWOT analysis is an important analysis model in the business, this is because it provides some of internal and external factors that hope people to evaluate market value in the future. It is a simple ways to think about key objectives and specific ideas. Besides, SWOT analysis reveals the business is healthy or sick.
From the below table 1 that shows SWOT
2. Company background Henri Nestlé founded Nestlé in 1866 in Switzerland. It is the largest food company in the world. Some of products are produced from Nestlé include baby food, coffee, dairy products, ice cream, pet food, etc. Nowadays, Nestlé has more than 400 factories around world and its operation is also in 194 countries. Nestlé has been the world’s most profitable corporation.
3. Country Background Singapore is the 14th largest merchandise exporter in the world and it has the world’s largest foreign exchange reserves. Nestlé is going to enter the Singapore market because Singapore is a developed country and it has an economic success. Multi-cultural is more important factor for makes Singapore business to be success in that Singapore is easier to enter those countries market. In addition, Singapore has the best business environment in Asia. It is the one of the easiest place to do business in the world.
4. SWOT analysis Definition: SWOT analysis consists of four parts of strengths, weaknesses, opportunities and threats analysis. It is to identify and analyze the framework can have an impact on a project, product, place or person to survive internal and external factors (Rouse, 2013).
SWOT analysis is an important analysis model in the business, this is because it provides some of internal and external factors that hope people to evaluate market value in the future. It is a simple ways to think about key objectives and specific ideas. Besides, SWOT analysis reveals the business is healthy or sick.
From the below table 1 that shows SWOT