TELENOR it is a multinational corporation of Norway. Norwegian telecommunication was Established in 1884. with the passage of time it introduces three more telecommunication corporations. In 1995 it changed its name to telenor. It has its telecommunication network in about 12 countries. Has a very leading and strong position in its markets, which are multidimensional and international.
Its strengths are its methods of innovation, its good will social responsibilities, and its wide market. Weaknesses are weak services in Asian countries, lack of diversification. It availed the opportunity of easy load and credit sharing, introduces mobile tv for the first time, gives the service of location recognition. Threats are its local and international rivals. Its main threat in Asia countries lies in difference in culture.
The study of internal and external environment is an important part of the strategic planning process. Environment has two factors i.e. external and internal. environmental factors internal to the firm are Strengths [S] or weaknesses [W]. External factors are classified as Opportunities [O] Threats [T].
➢ So the analysis of these four factors is abbreviated, called SWOT ANALYSIS.
"What is good in the present is Satisfactory, good in the future is an Opportunity; bad in the present is a Fault and bad in the future is a Threat. This was called the SOFT analysis".
❖ The SWOT analysis is an extremely useful tool for understanding and decision-making for all sorts of situations in business and organizations. ❖ SWOT Analysis is a simple but powerful framework for analyzing one's company's Strengths and Weaknesses, and the Opportunities and Threats one face. ❖ SWOT Analysis is a tool for auditing an organization and its environment. It is the first stage of planning and let marketers to focus on key issues .
➢ INTERNAL ANALYSIS
In this we study the capabilities of organization. This can be done by examining and analyzing organization's strengths and weaknesses. ➢ EXTERNAL ANALYSIS
It is actually the study of external environment of organization. In it we identify those keys which bring opportunities for your organization and those points which create threats or obstacles to our performance.
SWOT ANALYSIS FRAMEWORK:
|Environmental Analysis | | | | / | |\ | | | |Internal Analysis | | External Analysis | | | |/ \ | | / \ | | | |Strengths Weaknesses | | Opportunities Threats | | | || | | | |SWOT Matrix...