Nalli Silk Sarees (A) Submitted to:- Submitted by:- Prof. Ganesh Khanna Ria Arora Dr. Taruna Gautam Ruchi Gosai Prof. Amit Kumar Ruchi Jindal Rohit Gupta Rohit Mittal Rinku Gupta Introduction
Nalli group establish in 1928, a family owned and operated business that retailed Indian ethnic wear –enjoyed impressive growth with $95 millions turnover, a 22 store retail footprint. In 2011, Kuppusamy felt that the market and the competitive landscape were changing. The business had become more complex to manage because of the the growth in the number of stores, the increase in product categories. The company was also starting to face intense competition from not only large Indian and multi-national corporations that were aggressively entering the indian apparel market, but also with changing dynamics in the Indian apparel market, but also from small privately owned stores that were offering heavily discounted product products to entric customers. The company's chairman, Dr. Nalli Kuppusamy Chetty, announced a $25 million expansion plan and proposed the opening of 12 new stores over a period of two years. This case focuses on the company's pricing strategy, merchandising process, and product assortments to support its own competitiveness and overall customer experience .Every Nalli past growth had been due to the company”s strong culture and zealous emphasis on customer experience. Silk : Queen of Fiber
Silk is known as the Queen of all textile fibres because of its sheen and luster. It is one of the most beautiful and precious fibres given to us by nature and has been very much overshadowed over the past few decades by the other natural fibres and more particularly by synthetics. Recently however its importance to textile industry has again increased. This is partly due to the current preference for natural products and the resultant increase in demand for natural fibres, especially as silk has optimum properties in terms of comfort and wearability and eco-friendly nature. The shimmering appearance for which silk is prized comes from the fibers' triangular prism-like structure which allows silk cloth to refract incoming light at different angles. Silks are produced by several other insects, but only the silk of moth caterpillars has been used for textile manufacture. There has been some research into other silks, which differ at the molecular level. Silks are mainly produced by the larvae of insects that complete metamorphosis, and also by some adult insects such as webspinners. Silk sarees : made to last a lifetime
Saree is one of the most precious outfits in a women's wardrobe. Everyone wants to retain the glory, freshness, elegance of a saree forever. In order to preserve the glamour of a saree in the long run, proper care and attention is needed. * Preferably the Sico and Silk sarees should always be dry cleaned to maintain the saree easily.
* However the hand washing with utmost care after a few dry clean washes would also suffice. But washing the silk saree with hands requires a great deal of meticulousness at every step.
* Gently soak the saree in meek salt water and then rinse well in cold water. For the subsequent washes, use a mild detergent. Do not soak the saree for longer also.
* Never use any chemicals as these may damage/reduce the elegance of the saree.
* In case of stains, wash with cold...