Movie Critique: Jamaica for Sale
Movie Critique: Jamaica For Sale
By
Rachel Robinson 500412789
Sec. 011
Submitted
To
Dr. Sonya Graci
Ted Rogers School of Hospitality and Tourism Management in partial fulfillment for the requirements for HTT 622 Destination Marketing Management
January 30, 12
Ryerson University
Question 1
The main objective of this destination management class is to teach students to analyze destinations and evaluate marketing and management strategies of island destinations such as Jamaica. Though there are multiple island destinations that are prime examples for this objective, the documentary Jamaica For Sale illustrates a famous destinations challenges and impacts (environmental, economic, and social). Furthermore it allows the students to analyze and determine best practices and management elements further. To summarize, this documentary applies to the class because it is the epitome of what the class is about; island destination challenges, impacts, sustainability management, policies, and destination marketing.
Question 2
Jamaica as a tourism destination faces numerous challenges as a country. As one of the most indebted countries in the world Jamaica in undergoing mass market, large-scale, hotel development as well as condominiums and residential gated communities. Casinos, major tourist attractions, a new international airport, and more luxury hotels are in the process of construction, which is creating great threat to the local community, environment, and natural resources (Collins, 2005, pg. 34). Socially penurious local communities are lacking basic amenities such as proper schools, housing, healthcare, sewage treatment, security, and reliable utilities. Furthermore, ecologically sensitive shorelines are facing an uproar of construction with tourist related superstructure and infrastructure (Dodds & Graci, 2010 pg. 51).
Moreover, as Jamaica is economically dependent on the volatile industry of tourism, its other industries and
By
Rachel Robinson 500412789
Sec. 011
Submitted
To
Dr. Sonya Graci
Ted Rogers School of Hospitality and Tourism Management in partial fulfillment for the requirements for HTT 622 Destination Marketing Management
January 30, 12
Ryerson University
Question 1
The main objective of this destination management class is to teach students to analyze destinations and evaluate marketing and management strategies of island destinations such as Jamaica. Though there are multiple island destinations that are prime examples for this objective, the documentary Jamaica For Sale illustrates a famous destinations challenges and impacts (environmental, economic, and social). Furthermore it allows the students to analyze and determine best practices and management elements further. To summarize, this documentary applies to the class because it is the epitome of what the class is about; island destination challenges, impacts, sustainability management, policies, and destination marketing.
Question 2
Jamaica as a tourism destination faces numerous challenges as a country. As one of the most indebted countries in the world Jamaica in undergoing mass market, large-scale, hotel development as well as condominiums and residential gated communities. Casinos, major tourist attractions, a new international airport, and more luxury hotels are in the process of construction, which is creating great threat to the local community, environment, and natural resources (Collins, 2005, pg. 34). Socially penurious local communities are lacking basic amenities such as proper schools, housing, healthcare, sewage treatment, security, and reliable utilities. Furthermore, ecologically sensitive shorelines are facing an uproar of construction with tourist related superstructure and infrastructure (Dodds & Graci, 2010 pg. 51).
Moreover, as Jamaica is economically dependent on the volatile industry of tourism, its other industries and
Bibliography: Collins, J. (2005). Jamaica withdraws from marketplace contest. Caribbean Business, 33(5), 34. Goeldner, C. R., & Ritchie, J. R. (2003). Tourism principles, practices, philosophies (9th ed.). Hoboken, N.J.: Wiley. Graci, S., & Dodds, R. (2010). Sustainable tourism in island destinations. London: Earthscan.