Tourism Industry Annual Report 2011

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Copyright © 2012, World Tourism Organization (UNWTO) Annual Report 2011 Published by the World Tourism Organization (UNWTO), Madrid, Spain. First printing: 2012 All rights reserved. Printed in Spain. The designations employed and the presentation of material in this publication do not imply the expression of any opinions whatsoever on the part of the Secretariat of the World Tourism Organization concerning the legal status of any country, territory, city or area, or of its authorities or concerning the delimitation of its frontiers or boundaries. Photos by UNWTO and Dreamstime World Tourism Organization (UNWTO) Calle Capitán Haya, 42 28020 Madrid Spain Citation: World Tourism Organization (2012), Annual Report 2011, UNWTO, Madrid Tel.: (+34) 915 678 100 Fax: (+34) 915 713 733 Website: www.unwto.org E-mail: omt@unwto.org

Introduction /pg.2 1. Tourism in numbers /pg.6 2. Mainstreaming tourism in the global agenda /pg.10

3. Improving tourism
competitiveness /pg.16

4. Promoting sustainable
tourism development /pg.24
publication may be reproduced, stored in a retrieval system or utilized in any form or by any means, electronic or mechanical, work and is pleased to consider permissions, licensing, and translation requests related to UNWTO publications.

5. Advancing tourism´s
contribution to poverty reduction and development /pg.36

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6. Fostering knowledge,
Calle Monte Esquinza, 14 28010 Madrid Spain Fax: (+34) 913 08 63 27 Website: www.cedro.org E-mail: cedro@cedro.org

education and capacity-building /pg.46

7. Partnerships for tourism /pg.52 8. Regional programmes a direct support to the Member States /pg.58

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Annexes /pg.66

May 2011
Tourism is debated at the Fourth UN Conference on the Least Developed Countries (LDCs) and included in the Istanbul Plan of Action (IPoA), a ten-year plan to spur economic growth and development in the world’s most vulnerable countries.

Continued growth in a year of uncertainty
progress on a number of fronts, with the release of the favorable to tourism growth. A year of multiple crises, 2011 saw global economic recovery losing momentum, major political changes across North Africa and the Middle East and natural disasters around the world. Yet despite this backdrop of events, international tourism grew by 4.6%, reaching 982 million international tourist arrivals. International tourism receipts were up 3.8%, contributing a record US$ 1trillion to the world economy. In 2011, UNWTO worked tirelessly to spread the message that tourism is a resilient, thriving and laborintensive sector and delivered the expert knowledge and on-the-ground support for countries to fully harness the potential of their tourism sectors. With many of our Members facing particularly challenging conditions, it was also a year to support them in their tourism recovery. UNWTO worked to ensure the revitalization of tourism in Egypt, Tunisia, and Japan and to make it a sector of the future of Haiti. Throughout the year, UNWTO provided its Members with the insight and tools necessary to remain competitive, making advances in the areas of market trends, statistics, risk and crisis management and consumer protection. UNWTO launched its new long-term forecast for international tourism, Tourism Towards 2030, which quickly proved an indispensible resource for all those involved in the sector. At...
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