Prepared By - Shirley Rose Louis 2nd Sem BBM M.S.Ramaiah institute of Arts, Science & Commerce Dated : February 14th 2011
This report was prepared by Shirley Rose Louis of 2nd sem, BBM , M. S. Ramaiah Institute of arts, science & commerce with guidance from Ms. Dhanalaxmi (faculty M.S.R.I.A.S.C) and inputs from Mr. Pradumnar (Head Mother Dairy).
MOTHER DAIRY-THE JOURNEY SO FAR:
Mother Dairy is one of the largest liquid milk plants in Asia. It started its operations in 1974 under the Operation Flood Programme of the National Dairy Development Board. Mother Dairy sources its required of liquid milk from dairy co-operatives and producer institutions. Mother Dairy markets approximately 2.8 million liters of milk daily in the markets of Delhi, Mumbai, Saurashtra and Hyderabad. Mother Dairy Milk has a market share of 66% in the branded sector in Delhi where it sells 2.3 million liters of milk daily and undertakes its marketing operations through around 14,000 retail outlets and 845 exclusive outlets of Mother Dairy. Mother Dairy sources significant part of its requirement of liquid milk from dairy cooperatives.
•To march forward with a missionary zeal which will make Mother Dairy a trailblazer of exemplary performance and achievements •To promote and enforce rural income, dairy productivity and rural employment. •To abridge the gap between price of milk procurement and...