Mobile Commerce: Beyond E-Commerce

Topics: Mobile phone, Personal digital assistant, Smartphone Pages: 22 (7646 words) Published: July 23, 2010
Mobile Commerce: Beyond E-Commerce

The popularity of m-commerce devices, especially mobile phones among consumers high-lighted a new source of revenue for businesses. An industry review in mobile commerce found a variety of current trends and business models that will affect future strategic uses from a project management perspective. This paper explores m-commerce technology from a business perspective; how it is similar and differs from e-commerce technically; and tries identifying and exploring potential strategic uses for this new technology. Introduction

It is increasingly becoming an understatement to say that the Internet and related technologies are changing the ways we live. Clearly, these technologies will affect peoples’ lives in ways that have yet to be imagined bring. One of the most significant changes promises to be in the way business is conducted. Mobile Commerce, also called m-commerce, is one of these relatively new technologies using mobile internet to conduct commerce. M-commerce has promised to revolutionize online sales and be more powerful than anything the ordinary Internet has offered before.

Up until the last few years, the Internet and telecommunications have followed very separate paths. However, the recently market has begun to see a convergence of these two technologies. Although the commercial impact of wireless communications has thus far been largely limited to consumer mobile phones, the business and technical communities are now anticipating a rapid growth in wireless data services and enhancements for businesses. With all this anticipation, business and IT managers are left trying to figure where best to utilize these technologies.

In this paper we will discuss the differences between e-commerce and m-commerce, some of the main driving forces of mobile commerce’s success, the impact they have on everyday consumers lives, and what they mean for business as a new enabling platform. With this information, we hope to shed new light onto the current state of m-commerce and the future possibilities. The Arrival of M-Commerce, the Awaking of a Mobile Revolution What is a mobile revolution?

Over the past two decade, mobile devices have altered the way we live our lives and how we work. It began with the cellular phone, always being in touch, than SMS text messaging, communicating without having to place a call, finally mobile devices began connecting to the internet and smart-phones are now leveraging connectivity to a whole new level. In a sense, it’s a new form of personal freedom. Mobile devices have brought upon an extension of its user. The advances in wireless telecommunication now allows a person flexibility, enabling a individual to do more, to delegate functions which at one time had been more time consumer to carry out in traditional ways. Mobile applications now allow a person to exchange stock, order a pizza, watch TV, and pay bills, all while on the move. This equates to a fundamental shift in the perception of connectivity. Mobile devices, particularly mobile phones, allow people, be it individuals or businesses, potentially available 24 hours, 7 days a week. Such connectivity is not only a benefit to consumers, but is also an enormous opportunity for business to connect and have meaningful relations with these consumers. Why m-commerce is important?

As wireless telecommunications technology has advanced, mobile devices, many internet-enabled, have rapidly achieved worldwide penetration; much of this due to the nature of connectivity. Mobile devices change the way people perceive distance; making the world a smaller place. Individuals now have the capability to stay connected with any other individual or business regardless as to where they are in the world. According to Davis (2009),'s March 2009 survey, nearly 58 percent of US online consumers currently owns a mobile phone capable of connecting to the Web. Of the online consumers with...
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