Miss
Executive Summary
In China, since people with growing disposable income would like to consume more fashionable items, Beauty In Fashion Hair Accessories Company has developed as a leader in Chinese fashion industry. Nevertheless, BIF is facing stagnating in marketing field due to the problem of inefficient team management in its marketing department.
The SWOT Analysis reveals that the problem is caused by chaotic structure and vague responsibilities. SWOT also shows that even though there are threats that BIF may confront, the opportunities for improvement are definitely exist. This essay offers two solutions, including restructuring and clarifying roles and responsibilities, and recommends that BIF should adapt itself to changing circumstances.
1. Introduction
Beauty In Fashion Hair Accessories Company (BIF), founded in 1998, is a chain corporation in China. BIF has created a groundbreaking business model that customers with hair accessories brought from BIF can get their hair done at any chain store of BIF for free. In recent years, the marketing department of BIF has presented many dissatisfactory promotions and held two terrible annual new product promotion meetings. The company needs to introduce innovation to marketing department in order to expand the market and help the company develop.
Firstly, this essay generally describes the background of BIF and the problem of inefficient team management. Secondly, SWOT Analysis and Team Roles Theory are applied to analyse the problem in detail. Lastly, corresponding solutions and recommendations are offered and evaluated.
2. Background to problem
2.1 The problem of inefficient team management
In my internship experience in the marketing department of BIF, six managers, with the same level positions, are difficult to reach an agreement without any conflict or implement any mission successfully. Considered the marketing department as a team and the marketing director as team leader, this team
In China, since people with growing disposable income would like to consume more fashionable items, Beauty In Fashion Hair Accessories Company has developed as a leader in Chinese fashion industry. Nevertheless, BIF is facing stagnating in marketing field due to the problem of inefficient team management in its marketing department.
The SWOT Analysis reveals that the problem is caused by chaotic structure and vague responsibilities. SWOT also shows that even though there are threats that BIF may confront, the opportunities for improvement are definitely exist. This essay offers two solutions, including restructuring and clarifying roles and responsibilities, and recommends that BIF should adapt itself to changing circumstances.
1. Introduction
Beauty In Fashion Hair Accessories Company (BIF), founded in 1998, is a chain corporation in China. BIF has created a groundbreaking business model that customers with hair accessories brought from BIF can get their hair done at any chain store of BIF for free. In recent years, the marketing department of BIF has presented many dissatisfactory promotions and held two terrible annual new product promotion meetings. The company needs to introduce innovation to marketing department in order to expand the market and help the company develop.
Firstly, this essay generally describes the background of BIF and the problem of inefficient team management. Secondly, SWOT Analysis and Team Roles Theory are applied to analyse the problem in detail. Lastly, corresponding solutions and recommendations are offered and evaluated.
2. Background to problem
2.1 The problem of inefficient team management
In my internship experience in the marketing department of BIF, six managers, with the same level positions, are difficult to reach an agreement without any conflict or implement any mission successfully. Considered the marketing department as a team and the marketing director as team leader, this team
References: MindTools. (2012) SWOT Analysis [online]. [Accessed 25 August 2012]. Available from: http://www.mindtools.com/pages/article/newTMC_05.htm Beauty In Fashion Hair Accessories Company. (2012) About Beauty In Fashion Hair Accessories Company [online]. [Accessed 17 August 2012]. Available from: http://www.binf.cn/aboutus.asp?id=1 Belbin, R.M. 2004. Management teams: why they succeed or fail. 2nd edition. Oxford: Elsevier Butterworth-Heinemann. Hill, C. W. L. Jones, G. R. 1998. Strategic Management: An Integrated Approach. England: Houghton Mifflin. Richard, W, W Charles. 1984. Team Management: Leadership by consensus. Columbus: C.E. Merrill.