Misdirection and Disorientation
MISDIRECTION AND DISORIENTATION: A LASTING FIRST IMPRESSION
April 21, 2015
Faculty of Hospitality & Tourism Management
Master of Business Administration
Table of Contents
Introduction 5
1. Case Study 6
1.1 Identified Problems 6
2. Analysis of Key Factors 9
2.1 Lack of Experience 9
2.2 Human Resource 9
2.2 Poor Management 10
3. Conclusion and Recommendations 11
3.1 Engagement / Internal Communication 11
3.2 Management Training 12
3.3 HR Procedures 12
References 13
Introduction
Tourism today is as a distinct field of activity, with a more active presence in social and economic life evolving rhythms of the highest. Generator of profound transformations in social dynamics, tourism has also stated as a factor of progress and civilization, as a promoter of international relations and, more recently, the argument of globalization and sustainable development. Tourism, like any industry requires an appropriate institutional framework with a set of links, defined by a functional relationship between them and an adequate information system in order to operate efficiently and effectively.
In recent decades the service industry has become an increasingly important role in the economic and social progress of a country and a significant contribution to GDP creation and employment, which contributed to the strong development of the national economy (Cut-Lupulescu, Dincu, & Borlovan, 2014). Services are the result of at least a necessary activity performed at the interface between the supplier and client.
The focus of this paper is to examine the case study titled ‘Misdirection and Disorientation: A Lasting First Impression’ written by Gustafson, C. M. and Redman, B. R. in 2001. The case analysis comprises of a short background information on the case at hand. Moreover, the problems that arise in the case study will be identified together with they key factors. Additionally, possible temporary as well as permanent solutions for these
April 21, 2015
Faculty of Hospitality & Tourism Management
Master of Business Administration
Table of Contents
Introduction 5
1. Case Study 6
1.1 Identified Problems 6
2. Analysis of Key Factors 9
2.1 Lack of Experience 9
2.2 Human Resource 9
2.2 Poor Management 10
3. Conclusion and Recommendations 11
3.1 Engagement / Internal Communication 11
3.2 Management Training 12
3.3 HR Procedures 12
References 13
Introduction
Tourism today is as a distinct field of activity, with a more active presence in social and economic life evolving rhythms of the highest. Generator of profound transformations in social dynamics, tourism has also stated as a factor of progress and civilization, as a promoter of international relations and, more recently, the argument of globalization and sustainable development. Tourism, like any industry requires an appropriate institutional framework with a set of links, defined by a functional relationship between them and an adequate information system in order to operate efficiently and effectively.
In recent decades the service industry has become an increasingly important role in the economic and social progress of a country and a significant contribution to GDP creation and employment, which contributed to the strong development of the national economy (Cut-Lupulescu, Dincu, & Borlovan, 2014). Services are the result of at least a necessary activity performed at the interface between the supplier and client.
The focus of this paper is to examine the case study titled ‘Misdirection and Disorientation: A Lasting First Impression’ written by Gustafson, C. M. and Redman, B. R. in 2001. The case analysis comprises of a short background information on the case at hand. Moreover, the problems that arise in the case study will be identified together with they key factors. Additionally, possible temporary as well as permanent solutions for these
References: Bauer, T. (2010). Onboarding New Employees: Maximizing Success. Retrieved April 17, 2015, from http://www.shrm.org/about/foundation/products/Documents/Onboarding EPG- FINAL.pdf Cut-Lupulescu, F., Dincu, A., & Borlovan, I. (2014). The Phenomenon of Tourism and Hospitality Industry. Scientific Papers: Animal Science & Biotechnologies / Lucrari Stiintifice: Zootehnie Si Biotehnologii, 47(2), 297-300. Featherstone, R. (2009). Basecamp. Journal Of The Medical Library Association, 97(1), 65. Frei, F. X., & Edmondson, A. C. (2006). Yum! Brands, Inc.: a corporate do-over. Harvard Business School. McKinsey. (2013). Evolution of the networked enterprise: McKinsey global survey results. Retrieved from http://www.mckinsey.com/insights/business_technology/evolution_of_ the_networked_enterprise_mckinsey_global_survey_results Meister, J.C., Willyer, K. (2010). The 2020 workplace. New York, NY: HarperCollins Publisher Young, A. M., & Hinesly, M. D. (2014). Social media use to enhance internal communication: course design for business students. Business and Professional Communication Quarterly, 77,(4), pp. 426-439.