Mikesbikes Simulation Team Strategy Plan
OFF THE cHAIN bIKES | Strategic Plan | Off The Chain Bikes Business Strategy | | Sean Miller, Joshlin Martinez, Catrina Phelps, and Feng Zhang | 4/6/2013 |
At Off The Chain Bikes our mission is to be a profitable provider of high quality bicycles that provide value to our customers and create a company that can attract, recruit and retain smart and talented employees. Our vision is to be established as one of the top Bicycle Manufacturing companies in the country and provide innovative and quality products to our customers. Outlining our goals, analyzing and strategizing for our internal and external environment, staying on top of our financial health, taking care of our investors, and effectively marketing our products will be the keys to a long-term successful business plan.
In order to do so, we will need to be aware of the demands and needs of our customers. Understanding the needs of our customers means we are going to provide a wide variety of products to capture the needs of a wide variety of bikers. After lengthy and intense market research we have determined that there are 5 bike types that we will need to provide to our customer population.
For the racing community we will be providing a premium racer bike that will fit the needs of any competitor serious about gaining the edge on their competition. Kids will enjoy our Red Racer series that will provide a safe and fun riding experience for kids at all ages. Leisure bikers will love our Adv3 bikes as they provide a smooth and comfortable ride for anyone wanting to take a stroll. The adventurous bikers will love our Mountain Climber series. This slick design is capable of handling all types of terrain and weather conditions that will allow the rider to climb the tallest mountains and ride down the steepest hills. Last but not least, our iTaxi series allows you to make traveling fun with a quick ride that has a built in holder for your phone, iPod, or MP3 Player.
By providing a wide
At Off The Chain Bikes our mission is to be a profitable provider of high quality bicycles that provide value to our customers and create a company that can attract, recruit and retain smart and talented employees. Our vision is to be established as one of the top Bicycle Manufacturing companies in the country and provide innovative and quality products to our customers. Outlining our goals, analyzing and strategizing for our internal and external environment, staying on top of our financial health, taking care of our investors, and effectively marketing our products will be the keys to a long-term successful business plan.
In order to do so, we will need to be aware of the demands and needs of our customers. Understanding the needs of our customers means we are going to provide a wide variety of products to capture the needs of a wide variety of bikers. After lengthy and intense market research we have determined that there are 5 bike types that we will need to provide to our customer population.
For the racing community we will be providing a premium racer bike that will fit the needs of any competitor serious about gaining the edge on their competition. Kids will enjoy our Red Racer series that will provide a safe and fun riding experience for kids at all ages. Leisure bikers will love our Adv3 bikes as they provide a smooth and comfortable ride for anyone wanting to take a stroll. The adventurous bikers will love our Mountain Climber series. This slick design is capable of handling all types of terrain and weather conditions that will allow the rider to climb the tallest mountains and ride down the steepest hills. Last but not least, our iTaxi series allows you to make traveling fun with a quick ride that has a built in holder for your phone, iPod, or MP3 Player.
By providing a wide