Marketing Mix

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KEY CHARACTERISTICS (PRODUCTS AND SERVICES) AND MARKET SIGNIFICANCE

One of the four major elements of the marketing mix is price. Pricing is an important strategic issue because it is related to product positioning, as pricing alone can affect other marketing mix elements such as product features, distribution, and promotion.

To compete and excel in the market Braaap have shown the use and benefit of pricing variables to their business and market position. Some of this variable in use by Braaap are competitive ownership for customers, discounts percentages, finance arrangements, psychological elements of advertising, residual value of their products and recognisability .

ANALYSIS OF IMPACT/S TO MARKET OUTCOMES
Promotional methods
The promotional methods used by Braaaap are very important. Being current and using technology such as the Braaaap website (www.braaaap.com.au) including embedded videos, links to their online store, franchise opportunity information, contact forms and high quality pictures of all products allows the Braaaap brand stand out, gain your interest and is highly recognisable.

IDENTIFY CONSUMER PRIORITIES AND PREFERENCES AND THE IMPACT

Whilst there are a lot of minibikes and motorcycle developers and distributors in the country, what makes a Braaaap bike special and stand apart from their competitors is not online the pocket friendly price, but it is very simple to customize your Braaaap mini bike and affordable. That may well be one of the main reasons why the Braaaap brand and bikes grown in popularity and recognition in leaps and bounds. Not only are their minis and superlite bikes a splendid result of craftsmanship and machinery, but is well within most consumers’ yearly budget.

Customers always appreciate speedy assistance with their purchases. By providing easy access to information about Braaaap’s products, objectives and their online store (which...
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