Marketing Plan for Motor Star

Topics: Motorcycle, Manual transmission, Supply and demand Pages: 8 (2256 words) Published: March 17, 2013
A. Product Description
1. Name of the Product
The company will outsource motorcycles from EASTWORLD MOTOR INDUSTRIES CORPORATION (EMIC) where its head office is in Caloocan City.
We will have different kinds of motorcycles such as: Underbone, Scooter, Solo, On/Off Road, Business Type, Cruiser, Ebikes and AEON.

* Company Logo

2. Properties of the Product
Motorcycle components and systems for a motorcycle are engineered, manufactured, and assembled in order to produce motorcycle models with the desired performance, aesthetics, and cost. It has frame, suspension, front fork, engine, transmission, final drive, wheels or tires, brakes and instruments.

First is the frame. The frame is typically made from welded aluminum or steel (or alloy) struts, with the rear suspension being an integral component in the design. Carbon fiber, titanium and magnesium are used in a few very expensive custom frames. Second is the suspension, it is the one that connects the two wheels of the motorcycle to the chassis. The third is the Front fork, the portion of a motorcycle that holds the front wheel and allows one to steer. Next is the engine were almost all commercially available motorcycles are driven by this conventional gasoline internal combustion engines, but some small scooter-type models use an electric motor, and a very small number of diesel models exist. Most modern motorcycles have a sequential manual transmission shifted by a foot lever. Some motorcycles, and many scooters, use a continuously variable transmission. Other types of automatic transmission and semi-automatic transmission are also in use. There are also Wheels and Tires, the wheels are usually steel or aluminum (generally with steel spokes and an aluminum hub) or type cast or machined aluminum while the tires are filled with a "mousse" which is unpunctureable.

3. Uses of the Product
Motorcycles are usually used as transportation. Many citizens especially the teenagers use this vehicle to transport them because it has a different impact on people and can make them cooler. Motorcycles are currently used in delivering goods like in Mc Donalds; they were using many motorcycles for delivery.

It can also be used as a means of living. By attaching side car on the motorcycle, you can have a tricycle. Tricycles were used as transportation and you can earn a thousand in a day if you are industrious.

4. Major users of the Product
The users of the motorcycle are both the consumers and the business firms. Motorcycles were used as a mean of transportation nowadays because it can avoid traffics and it was faster using it. On the business part, it was used by different companies like fast food chain and post offices. In fast food chains, they used it to deliver the foods or goods to their customers while the post office is for them to deliver the letters to the receiver. Also the other companies use motorcycles for different purposes.

5. Geographical Areas of Diversion
The motorcycles that will be sold will come from EASTWORLD MOTOR INDUSTRIES CORPORATION (EMIC). It will be brought to the storage and store in Imus, Cavite.

B. Demand
1. Price of the Product
The Price of Motorcycles was increasing from range Php 20000 - Php 90000 to Php 35000- Php 150000. The Motor Star prefers to use the competition-based pricing as the pricing strategy.

2. Population
The City of Imus is officially designated capital of the province of Cavite and because of that, transportation like jeepneys, cars and trucks are usually on the road usually resulting to traffic. There were also lot of motorcycle users there avoid traffics and such. The population of Imus is 301,624 people as of 2010.

3. Market Segmentation
It is the process of dividing the population of possible customers into distinct groups. Those customers within the same segment share common characteristics that can help a firm in targeting those customers and marketing to them...
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