Mikes Bikes Marketing Plan
Mikes Bikes Marketing Plan
Date: 1/ 9/ 2010
Course name: Interpret Marketing Trends
Teacher name: David Chemke
Company name: M3pBikes
Students name: Maxim El Haddad Manisha Singh Patricia Carvalho Peter Ilko Priyanka Israt Jahan
Executive summary:
M3p bikes corporation is a bicycle manufacturing company that provides products and services to the local community of Sydney NSW. Our production plant manufactures a variety of bicycles which we sell to customers through a variety of retailers & wholesalers including bike shops, sport shops & discount stores.
The main idea of the strategy is to take the middle route in regards to marketing, operations & finance. This way, we would not be lagging in any sector, and thus no other firm can take advantage of us in any sector. By marketing sure we have reputable investments in advertisement, public relations, distribution and etc, we would be able to watch the market and pounce on opportunities that may rise, while not worrying about all of our other sectors of business, that s for the very early rollovers (The introduction of mountain bike).
For the next coming years we will be introducing another 2 different types of bikes, Road bike, & youth bike. Each of the 2 bikes will have its own strategy. Our road bike product strategy will be based on high pricing, lower volume and that for the reason Road bike segment are not sensitive to price as other segments some will pay up to 2500$ for the right bike, all what customers care about in this segment is the Quality of the bike. We will not be focusing too much on advertising since this segment focus more on the advice of a sales assistance, word of mouth & Friends past experience. The youth bike segment product strategy will be based on low price, higher volume.
Date: 1/ 9/ 2010
Course name: Interpret Marketing Trends
Teacher name: David Chemke
Company name: M3pBikes
Students name: Maxim El Haddad Manisha Singh Patricia Carvalho Peter Ilko Priyanka Israt Jahan
Executive summary:
M3p bikes corporation is a bicycle manufacturing company that provides products and services to the local community of Sydney NSW. Our production plant manufactures a variety of bicycles which we sell to customers through a variety of retailers & wholesalers including bike shops, sport shops & discount stores.
The main idea of the strategy is to take the middle route in regards to marketing, operations & finance. This way, we would not be lagging in any sector, and thus no other firm can take advantage of us in any sector. By marketing sure we have reputable investments in advertisement, public relations, distribution and etc, we would be able to watch the market and pounce on opportunities that may rise, while not worrying about all of our other sectors of business, that s for the very early rollovers (The introduction of mountain bike).
For the next coming years we will be introducing another 2 different types of bikes, Road bike, & youth bike. Each of the 2 bikes will have its own strategy. Our road bike product strategy will be based on high pricing, lower volume and that for the reason Road bike segment are not sensitive to price as other segments some will pay up to 2500$ for the right bike, all what customers care about in this segment is the Quality of the bike. We will not be focusing too much on advertising since this segment focus more on the advice of a sales assistance, word of mouth & Friends past experience. The youth bike segment product strategy will be based on low price, higher volume.