Mr. Cheung

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11/26/2012
Presented by, Alvin Lee (1155004095) Carlson Man (1009606213) Kit Cheung (1155004099) Macy Law (1155003775)| |

Bicycle Rental Service
Bicycle Rental Service
ELTU 3110 M| CAMPUS IMPROVEMENT FUND PROPOSAL|

ELTU 3110 M| CAMPUS IMPROVEMENT FUND PROPOSAL|

Executive summary
This year, the 334 curriculum has started. Together with the AL entrants, the total number of CUHK students has dramatically increased. This causes the problem of resource allocation in different aspects. School bus service is particularly facing a resource deficiency. The school has already carried out a series of measures to alleviate the problem. However, according to the survey we conducted, students still have to wait for a long time before they can get on the bus. If the queue is too long, they may even choose to walk to the lecture rooms. However, it is very time-consuming and energy-demanding. Therefore, we have come up with an innovative idea to help solve this problem – Bicycle Rental Service in CUHK Campus. Not only can it reduce our dependence on school bus service, but also can help promote the healthy lifestyle. We aim to provide this service to all students and staff. Before the execution of our idea, we have conducted a survey to investigate the feasibility and market demand of this service. We have also used the 4Ps marketing analysis to provide a comprehensive framework for the whole program. We have also taken into account the concerns about the safety issue and provide solutions. Detailed budgeting has also been provided so as to make best use of the $100,000 campus improvement fund. The Bicycle Rental Service is expected to be sustainable.

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Table of Contents

1. Results of Finding………………………………………P.4 2. Solution…………………………………………………….P.5 3. 4Ps…………………………………………………………….P.6– P.12 2.1 Product
2.2 Price
2.3 Place
2.4 Promotion
4. Operation Process…………………………………..P. 13 - 14 5. Concerns and Solution……………………………..P.15 6. Budget Allocation…………………………………….P.15-17 7. Conclusion……………………………………………….P.18 8. Appendix………………………………………………….P.19- 27

1.
Results of Finding
To support our project, we have conducted a survey to investigate the feasibility and market demand of this service. In this sector, the methodology and the conclusion of results will be shown. 2.1. Methodology

We have conducted a questionnaire survey in the period of 12nd November to 16th November. The questionnaire was distributed to 160 CUHK students physically. The locations we selected to distribute were the University train station, the main campus, Shaw College, New Asia College as well as the United College. The questionnaire is divided into two parts. The first part is view to facilities in CUHK which is used to investigate the need of the facility in CUHK. The second part is view towards new bicycle renting service which can help us to design the functions of the Bicycle Rental Service. 1.2 Conclusion of Results

After we finished our questionnaire, some conclusion can be made and are shown below. 1.2.1 The transportation problems are the main concern among the students. According to our survey, the transportation problems record the highest scores among the inconvenient facilities in CUHK. The mean waiting time for the school buses is 9.81mins and they mentioned that they feel really annoyed by waiting for school buses.

1.2.2 CUHK students are quite interested in the Bicycle Rental Service The mean mark for the interest of using the bicycle renting service is 3.5875, which 5 is the highest mark. This show that they are quite interested in the Bicycle Rental Service in the campus.

1.2.3 The required functions for the Bicycle Rental Service are determined. The interviewees of CUHK students responded that they have some concerns about the Bicycle...
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