Mr. Cheung
11/26/2012 Presented by, Alvin Lee (1155004095) Carlson Man (1009606213) Kit Cheung (1155004099) Macy Law (1155003775) | |
Bicycle Rental Service
Bicycle Rental Service ELTU 3110 M | CAMPUS IMPROVEMENT FUND PROPOSAL |
ELTU 3110 M | CAMPUS IMPROVEMENT FUND PROPOSAL |
Executive summary
This year, the 334 curriculum has started. Together with the AL entrants, the total number of CUHK students has dramatically increased. This causes the problem of resource allocation in different aspects. School bus service is particularly facing a resource deficiency. The school has already carried out a series of measures to alleviate the problem. However, according to the survey we conducted, students still have to wait for a long time before they can get on the bus. If the queue is too long, they may even choose to walk to the lecture rooms. However, it is very time-consuming and energy-demanding.
Therefore, we have come up with an innovative idea to help solve this problem – Bicycle Rental Service in CUHK Campus. Not only can it reduce our dependence on school bus service, but also can help promote the healthy lifestyle. We aim to provide this service to all students and staff.
Before the execution of our idea, we have conducted a survey to investigate the feasibility and market demand of this service. We have also used the 4Ps marketing analysis to provide a comprehensive framework for the whole program. We have also taken into account the concerns about the safety issue and provide solutions. Detailed budgeting has also been provided so as to make best use of the $100,000 campus improvement fund. The Bicycle Rental Service is expected to be sustainable.
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Table of Contents
1. Results of Finding………………………………………P.4 2. Solution…………………………………………………….P.5 3. 4Ps…………………………………………………………….P.6– P.12 2.1 Product 2.2 Price 2.3 Place
Bicycle Rental Service
Bicycle Rental Service ELTU 3110 M | CAMPUS IMPROVEMENT FUND PROPOSAL |
ELTU 3110 M | CAMPUS IMPROVEMENT FUND PROPOSAL |
Executive summary
This year, the 334 curriculum has started. Together with the AL entrants, the total number of CUHK students has dramatically increased. This causes the problem of resource allocation in different aspects. School bus service is particularly facing a resource deficiency. The school has already carried out a series of measures to alleviate the problem. However, according to the survey we conducted, students still have to wait for a long time before they can get on the bus. If the queue is too long, they may even choose to walk to the lecture rooms. However, it is very time-consuming and energy-demanding.
Therefore, we have come up with an innovative idea to help solve this problem – Bicycle Rental Service in CUHK Campus. Not only can it reduce our dependence on school bus service, but also can help promote the healthy lifestyle. We aim to provide this service to all students and staff.
Before the execution of our idea, we have conducted a survey to investigate the feasibility and market demand of this service. We have also used the 4Ps marketing analysis to provide a comprehensive framework for the whole program. We have also taken into account the concerns about the safety issue and provide solutions. Detailed budgeting has also been provided so as to make best use of the $100,000 campus improvement fund. The Bicycle Rental Service is expected to be sustainable.
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Table of Contents
1. Results of Finding………………………………………P.4 2. Solution…………………………………………………….P.5 3. 4Ps…………………………………………………………….P.6– P.12 2.1 Product 2.2 Price 2.3 Place