Honda Marketing Plan
MRC1313 MARKETING MANAGEMENT SEASON LONG PROJECT
Prepared by group 3: Fazarizul Hashidi Bin Mohd Pauzi Muhammad Abd. Hafiz Bin Jafar MR121133 MR121098
Nurshazwani Amalina Bt. Sudirman MR121107 Ziba Habibi Lashkary Tian Yang MR111168 MR111233
Table of content
INTRODUCTION – HONDA MALAYSIA .......................................................................................................... 3 1. 2. 3. 4. 5. COMPANY BACKGROUND ................................................................................................................. 3 COMPANY’S MISSION STATEMENTS .............................................................................................. 4 PRODUCTS AND SERVICES ................................................................................................................ 4 LIST OF COMPETITORS ....................................................................................................................... 6 POSITITON IN MARKET ...................................................................................................................... 7 5.1. COMPETITIVE ADVANTAGES.................................................................................................... 7
THE MARKETING MIX: PRODUCT AND BRAND STRATERGIES .............................................................. 8 6. 7. 8. 9. 10. 12. 13. 14. PRIMARY ATTRIBUTES....................................................................................................................... 8 PRIMARY TARGET MARKET ............................................................................................................. 9 PRODUCT CATEGORIES (SEDAN) ..................................................................................................... 9 PRODUCT MARKET GRID ................................................................................................................. 11 STRATEGY
Prepared by group 3: Fazarizul Hashidi Bin Mohd Pauzi Muhammad Abd. Hafiz Bin Jafar MR121133 MR121098
Nurshazwani Amalina Bt. Sudirman MR121107 Ziba Habibi Lashkary Tian Yang MR111168 MR111233
Table of content
INTRODUCTION – HONDA MALAYSIA .......................................................................................................... 3 1. 2. 3. 4. 5. COMPANY BACKGROUND ................................................................................................................. 3 COMPANY’S MISSION STATEMENTS .............................................................................................. 4 PRODUCTS AND SERVICES ................................................................................................................ 4 LIST OF COMPETITORS ....................................................................................................................... 6 POSITITON IN MARKET ...................................................................................................................... 7 5.1. COMPETITIVE ADVANTAGES.................................................................................................... 7
THE MARKETING MIX: PRODUCT AND BRAND STRATERGIES .............................................................. 8 6. 7. 8. 9. 10. 12. 13. 14. PRIMARY ATTRIBUTES....................................................................................................................... 8 PRIMARY TARGET MARKET ............................................................................................................. 9 PRODUCT CATEGORIES (SEDAN) ..................................................................................................... 9 PRODUCT MARKET GRID ................................................................................................................. 11 STRATEGY