Westjet Research Paper

Topics: Southwest Airlines, Airline, WestJet Pages: 8 (2269 words) Published: February 25, 2013

Westjet Airline
WestJet Airline was founded in 1996 by Clive Beddoe and a team WestJet airlines were started with the philosophy that just because you pay less doesn’t mean you should get less. Clive Beddoe and team started their journey with three aircraft fly to five destinations and 220 friendly WestJetters — a journey that would help them become a company of more than 8,800 passionate WestJetters flying one of the youngest fleets of Boeing 737 Next-Generation aircraft to more than 80 destinations in North America, Central America and the Caribbean. Culture

“Customer care” is what WestJet Airlines says in their ads. WestJet entire corporate culture has been built around caring for their customers, by providing a great customer service experience. This resulted them to claim top spot in Waterstones' study of Canada's 10 Most Admired Corporate Cultures for four years, WestJet was inducted into its Hall of Fame in 2010. In 2011 WestJet was designated as a J.D. Power Customer Service Champion (one of two companies in Canada and the only airline to make the list), ranked 3rd in Aon Hewitt's best employers in Canada On top of this WestJet was chosen as Canada's preferred airline.

To enrich the lives of everyone in WestJet's world by providing safe, friendly and affordable air travel. Vision
By 2016, WestJet will be one of the five most successful international airlines in the world providing our guests with a friendly caring experience that will change air travel forever. Values
* Commitment to safety
* Positive and passionate in everything we do
* Appreciative of our People and Guests
* Fun, friendly and caring
* Align the interests of WestJetters with the interests of the company * Honest, open and keep our commitments

Marketing mix strategy analysis
The marketing mix analysis which is also known as 4 P’s, is the most important elements of a marketing strategy of any company, and in this report I am going to analyze the: * product,
* price,
* place and
* Promotional strategies used by WestJet airlines.
WestJet Airlines is a Canadian airline based in Calgary which offers 66 destinations in Canada, the United States, Mexico and the Caribbean with a fleet of 81 Boeing Next-Generation 737-series aircraft. WestJet is a low-cost flying airlines company in Canda with the future vision is to be the five most successful international airlines in the world.

Product Strategy
Product is what a company offers to the consumer to satisfy their need in exchange of money. WestJet mainly products are flight and travel services, and as a service it has four elements know also as 4 I’s of service which are: * intangibility,

* inconsistency,
* inseparability and
* inventory
WestJet’s product mix is the average of 383 flights daily and the 66 destinations in Canada, USA, Caribbean and Mexico. Price:
WestJet strategy is to provide high customer service even though they are low in price. The company’s work with the philosophy that it doesn’t mean if you pay less then you’ll get less. The company is a leader when it comes to discounted flights and cheap airline tickets. WestJet pricing is always competitive, and known for its low cost airfares and discount flight tickets. They stopped adding fuel surcharges to their pricing. Apart from low price WestJet offers high quality customer service, WestJet offers flights to over 30 cities in

North America, including some of the cheapest airfares to destinations such as Hamilton, Calgary, Toronto, Montreal, Winnipeg, Edmonton, Calgary, Vancouver and more. WestJet has recently expanded its service into the United States and now offers bargain flights to Florida, Hawaii, Los Angeles, Las Vegas, Phoenix, New York, and more. WestJet Airlines also offers low cost flights to the Caribbean, with bargain pricing to Punta Cana, St. Lucia, Puerto Vallarta, Nassau, and Puerto Plata.

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