Mcq for Marketing

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Strategic Marketing Planning
Multiple Choice Quiz
(See related pages)

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Your Results:|
The correct answer for each question is indicated by a . | -------------------------------------------------
Top of Form

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1| |
In _____, managers match an organization's resources with its marketing opportunities over the long run.| | | A)| strategic planning|
| | B)| line management|
| | C)| tactical planning|
| | D)| operational planning|
| | E)| staff management|
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2| |
Seeds of Change is a company that specializes in the preparation of organically grown frozen meals. Its _____ reads, "At Seeds of Change, we're committed to making delicious foods that are healthy for you as well as the planet."| | | A)| strategic plan|

| | B)| mission statement|
| | C)| organizational objective|
| | D)| tactical plan|
| | E)| situation assessment|
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3| |
In 2005, Callaway Golf experienced decreasing sales for its titanium drivers, one of its major products. To ensure this loss is only temporary, Callaway will likely engage in strategic marketing planning. In the first step in this process, Callaway will:| | | A)| develop new differential advantages|

| | B)| engage in a market development strategy|
| | C)| raise its prices|
| | D)| closely examine its competitive environment|
| | E)| redesign its marketing mix|
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4| |
Starbucks has determined that McDonald's is testing a line of coffee houses called McCafé in a bid to take back customers lured away by coffee shops. In terms of a SWOT assessment, Starbucks would classify the McCafé concept as a potential:| | | A)| strength|

| | B)| opportunity|
| | C)| threat|
| | D)| strategic vision|
| | E)| strategy|
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5| |
Even though many supermarket chains are adding foods to appeal to recent immigrants to the United States, many Africans are convinced the only store where they can find what they need to satisfy their ethnic taste buds is The Tropical Food Mart. This is a brief description of the _____ strategy used by The Tropical Food Mart.| | | A)| positioning|

| | B)| status|
| | C)| marketing mix|
| | D)| equity|
| | E)| perceptual|
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6| |
Fresenius Medical Care is a medical equipment provider that only manufactures and markets dialysis products and services. While there are many companies that also sell dialysis equipment, the reputation is that Fresenius sells superior equipment and services because that is the company's specialty. With this reputation, Fresenius has created a(n):| | | A)| cooperative edge|

| | B)| sales orientation|
| | C)| differential advantage|
| | D)| customer orientation|
| | E)| market orientation|
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7| |
The Tropical Food Mart is a chain of five stores that carry all the products that immigrants from Africa might want to eat, such as ehu seeds, canned eggplant, and spices called ogi and eruru. African immigrants is the _____ for The Tropical Food Mart.| | | A)| consumer base|

| | B)| marketing mix|
| | C)| organizational audience|
| | D)| consumer mixes|
| | E)| target market|
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8| |
Which of the following would be most likely described as "a blueprint for a year's marketing activities?"| | | A)| a marketing objectives chart|
| | B)| a marketing PERT chart|
| | C)| a promotional flow chart|
| | D)| an annual marketing plan|
| | E)| a situational plan|
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9| |
Greene, Tweed & Company makes cylinder sealing systems, pumps, valves, and compressor components at its six different divisions that are each operated as a...
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