Week 4: Marketing Quiz

Week 4 marketing quiz

Question 1
4 out of 4 points | | | Which of the following is an important cultural factor that should be considered by global marketers?Answer | | | | | Selected Answer: | language | Correct Answer: | language | | | | |
Question 2
4 out of 4 points | | | Caterpillar, Inc. is the world's largest manufacturer of earth-moving and construction equipment. Kirovsky is a large Russian manufacturer of the same type of products. The two companies entered into a(n) _____ and created NEVAMASH, a new company.Answer | | | | | Selected Answer: | joint venture | Correct Answer: | joint venture | | | | |
Question 3
4 out of 4 points | | | The primary reason large U.S. companies send U.S. jobs abroad is because labor costs are higher here in the United States. They are engaging in _____.Answer | | | |
| Selected Answer: | outsourcing | Correct Answer: | outsourcing | | | | |
Question 4
4 out of 4 points | | | With a _____, a firm produces standardized products to be sold the same way all over the world.Answer | | | | | Selected Answer: | global marketing standardization approach | Correct Answer: | global marketing standardization approach | | | | |
Question 5
4 out of 4 points | | | Individuals and organizations utilizing a global vision to effectively market goods and services across the world are engaged in:Answer | | | | | Selected Answer: | global marketing | Correct Answer: | global marketing | | | | |
Question 6
4 out of 4 points | | | Who offers low-interest loans to developing nations?Answer | | | | | Selected Answer: | World Bank | Correct Answer: | World Bank | | | | |
Question 7
4 out of 4