Mcdonalds in India
McDonald’s in India
In America, we consider McDonald’s to be a beef serving, sometimes fatty fast food restaurant, but after a 6 year business plan to sway the Indian population, McDonald’s has transformed. If they can continue this growth in India, and all over the world, globalization will start to love McDonald’s even more. They seemed to have hit the right points, from playing it safe, investing their time doing marketing research, to find the best places to put a restaurant and finding out what it is that people in India like to eat. This is what has separated McDonald’s from the rest of the western restaurants which tried to take the easy approach, just jump right into the country blind folded, and hope for the best.
Considering the fact that there are numerous different religions in India, McDonald’s had to place an extreme focus on their food selection, to not upset or offend any religion in particular. Instead of a Big Mac at any restaurant, they offer Mutton Burgers, which is typically a substitute for beef in the culture of India. It may seem silly for McDonald’s to be taking away the burger for which is became famous, but in such a multinational company, they had to do what was best for business. They offer chicken, rice, the Maharaja Mac, no beef tallow fries, chicken kababs and whatever else they could do to be accepted by the Indian cultural society. Typical Indian religions only stay away from beef and pork, so they stuck with Mutton in order to fit in with the Indian culture, and have gone through numerous changes in order to stimulate the Indian people. Many of the religions in India, despite what some may think, are not vegetarian. Only 20% of the population is completely vegetarian, so for them and for others who enjoy the taste, they offer veggie burgers, one of the most successful products in China prior. But, for these hardcore religious groups, they use different utensils for vegetarian foods, have a separate line, and basically do
In America, we consider McDonald’s to be a beef serving, sometimes fatty fast food restaurant, but after a 6 year business plan to sway the Indian population, McDonald’s has transformed. If they can continue this growth in India, and all over the world, globalization will start to love McDonald’s even more. They seemed to have hit the right points, from playing it safe, investing their time doing marketing research, to find the best places to put a restaurant and finding out what it is that people in India like to eat. This is what has separated McDonald’s from the rest of the western restaurants which tried to take the easy approach, just jump right into the country blind folded, and hope for the best.
Considering the fact that there are numerous different religions in India, McDonald’s had to place an extreme focus on their food selection, to not upset or offend any religion in particular. Instead of a Big Mac at any restaurant, they offer Mutton Burgers, which is typically a substitute for beef in the culture of India. It may seem silly for McDonald’s to be taking away the burger for which is became famous, but in such a multinational company, they had to do what was best for business. They offer chicken, rice, the Maharaja Mac, no beef tallow fries, chicken kababs and whatever else they could do to be accepted by the Indian cultural society. Typical Indian religions only stay away from beef and pork, so they stuck with Mutton in order to fit in with the Indian culture, and have gone through numerous changes in order to stimulate the Indian people. Many of the religions in India, despite what some may think, are not vegetarian. Only 20% of the population is completely vegetarian, so for them and for others who enjoy the taste, they offer veggie burgers, one of the most successful products in China prior. But, for these hardcore religious groups, they use different utensils for vegetarian foods, have a separate line, and basically do