Mcdonald in Hong Kong

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Main problem:
McDonald’s is one of the largest chain of fast food enterprises in the world. Nowadays, McDonald's brand has more than 31,000 fast-food restaurant, located in 121 countries and regions. McDonald's restaurant industry has become the world's most valuable brands. However, McDonald’s face a big problem about business sales in Hong Kong.

First of all, people are increasingly aware of fast foods harm human health, resulting in a decline in sales of McDonald's fast food. Most people think that McDonald’s is a restaurant that sells primarily unhealthy junk food like hamburgers, french fries, and soft drinks.

Calorie in McDonalds food
| Calorie(Kcar)|
McChicken| 400|
Hamburger| 260|
Cheese Burger| 310|
Double Cheese Burger| 450|
Big Mac| 500|
Fillet-o-fish| 340|
Ayam goreng| 240|
McNuggets| 260|
French Fries(M)| 350|
(L)| 430|
Hot Chocolate| 180|
Coke(M)| 150|
Sprite(M)| 160|
Fanta(M)| 170|
Orenge Juice| 130|
Milk| 130|
According to international standards of nutrition, a person to maintain current weight, per day per kilogram of body weight must eat 30 to 35 kilocalories. Then a normal daily diet of 1700-2200 kcal, weight will maintain the status quo; but a professional athlete intake of 2,500 kcal a day or so.

That is, if the normal to eat three meals a day to 70 kg of the people, he does not eat every meal more than 700 kilocalories, can not excess calories to maintain body weight. So if one person order one McChicken, one French fries(M) and one regular cup of coke, he already got 900 kilocalories. It more than he should eat every meal.

On the other hand, the McDonald's in the implementation of the process of globalization, there has been some conflict countries in the local culture where people can not accept emotionally, this is another reason about McDonald's marketing problems.

Moreover, the McDonald's brand of aging, mainly in the outdate of...
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