Mcdonalds

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McDonald's is one of, if not the most widely recognized names in the food industry. This is quite the accomplishment for the once small family owned burger establishment founded back in 1948. McDonalds is not only a giant in the food industry, but has also grown to be one of the largest real estate holding companies in the world. McDonalds owns a considerable number of the properties that the McDonald’s stores reside on, leasing them out to the franchisees. McDonalds has expanded its operations to over 30,000 establishments located all over the world in over 118 countries. Being the largest restaurant in the world’s, has not come without its fair share of significant accomplishments and setbacks. The company has for various different reasons had to close some of its foreign operations in countries such as Bolivia, Jamaica, and other countries where sales were not doing satisfactory. Overall, none of these seems to have any substantial effect on the colossal giant (McDonald’s Abroad, 2009). The McDonalds restaurant began in the early 1940's by two brothers Dick and Mac Donald. These gentlemen started their operations in San Bernardino California. The McDonalds that we know and recognize today is as a result of the vision, growt,h and guidance of Ray Kroc. Mr. Kroc created the franchise model that initially grew to over 1000 restaurants across the United States and later on to other countries. This growth all took place prior to the end of the 1960's. McDonalds has gained a tremendously successful growth record outside of the U.S. starting with its first international restaurant that opened its doors in 1967, in British Columbia. McDonald's success outside the U.S has been so well that today more than fifty percent of its restaurants are international locations. (McDonald’s Abroad, 2009) Today only 45% of McDonalds U.S. Stores make up the company’s port folio. Through McDonald’s over 31,000 locations worldwide, it serves roughly 58 million customers daily. This...
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