Mcdonalds Corporation & Burger King

Topics: Hamburger, Patty, McDonald's Pages: 3 (595 words) Published: October 14, 2011
Assignment Form

|Course: |Financial Accounting |

|Instructor: | Qi Jun | |Homework: |McDonalds Corporation & Burger King Corporation |

|Name: |张健鸿 |

|Student ID No.: |10210412 |

|Class: |10PD |


I declare that this assignment is my own work, which all sources of reference are acknowledged in full and it has not been submitted for any other course.

Signature:…………………… Date:………… Case Write-up

McDonald and Burger King are two famous brands in hamburger market, and they both are very successful in their business. But their different strategies in marketing lead to different operation management. These two cases choose one McDonald’s store and one Burger King’s store to show the difference, which are in the same area.

First question: Peak hourly capacity vs. Peak hourly demand

As to McDonald’s operation, the peak hour daily is between 12:00pm to 1:00pm, with 15% of daily sales. Big Mac, quarter pounder, quarter pounder with cheese, hamburger, cheeseburger and happy meal are all have patties, so according to Exhibit 1, the total demand of patties in June are:

∑ 55703 ( number of sandwiches sold) X Percent of Each Sandwiches = total patties

|Sandwiches sold |Percent of |Patties |
| |Sandwiches | |
|55703 |18.8%...
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