mcdonalds
Faculty of Business Environment and Society
Module No: 100MKT MODULE TITLE: Marketing Research 1 2013-14
Coursework Number or Title: Coursework 1
Word Length: 2500 words (+/- 10%)
Submission: 14 March 2014 @ 4pm to William Morris Reception
Contributes 50% to total module mark
Answer all parts of the question:
You are working for the McDonalds UK. You just got a position of Regional West Midlands Manager, overseeing all branches in the region. You are tasked with writing a research report for your Director which needs to include:
1. Research on the West Midlands region and its population
2. Research on competitors in the market, and competitors in your region
3. Design a questionnaire which will be used to gather data on customer satisfaction with various branches of McDonalds in your region
4. Discuss various advantages and disadvantages of questionnaires as a research tool
Attach your questionnaire as an attachment to your report.
Include a list of References and Bibliography
You must include a range of research in all answers, this may include relevant concepts and theories from text books, journal articles, websites, market research databases such as Mintel, company or industry sources. Research should be referenced using Harvard Referencing style.
Learning Outcomes Assessed:
Demonstrate an understanding of the similarities and differences between primary and secondary research.
Retrieve data from the National Statistics website (www.ons.gov.uk) Mintel and other databases relevant to a given marketing brief.
Apply a range of analysis to information and data retrieved from various databases
Marking Scheme:
Structure 10%
Content is organised and appropriate; coherent; flow of information, arguments, and concepts
Knowledge and Understanding 40%
Identifies, explains, draws on appropriate theories, models, literature to demonstrate depth and breadth of reading to address the question. Understanding of
Module No: 100MKT MODULE TITLE: Marketing Research 1 2013-14
Coursework Number or Title: Coursework 1
Word Length: 2500 words (+/- 10%)
Submission: 14 March 2014 @ 4pm to William Morris Reception
Contributes 50% to total module mark
Answer all parts of the question:
You are working for the McDonalds UK. You just got a position of Regional West Midlands Manager, overseeing all branches in the region. You are tasked with writing a research report for your Director which needs to include:
1. Research on the West Midlands region and its population
2. Research on competitors in the market, and competitors in your region
3. Design a questionnaire which will be used to gather data on customer satisfaction with various branches of McDonalds in your region
4. Discuss various advantages and disadvantages of questionnaires as a research tool
Attach your questionnaire as an attachment to your report.
Include a list of References and Bibliography
You must include a range of research in all answers, this may include relevant concepts and theories from text books, journal articles, websites, market research databases such as Mintel, company or industry sources. Research should be referenced using Harvard Referencing style.
Learning Outcomes Assessed:
Demonstrate an understanding of the similarities and differences between primary and secondary research.
Retrieve data from the National Statistics website (www.ons.gov.uk) Mintel and other databases relevant to a given marketing brief.
Apply a range of analysis to information and data retrieved from various databases
Marking Scheme:
Structure 10%
Content is organised and appropriate; coherent; flow of information, arguments, and concepts
Knowledge and Understanding 40%
Identifies, explains, draws on appropriate theories, models, literature to demonstrate depth and breadth of reading to address the question. Understanding of