Research Design Chapter 3

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Research Design chapter 3
Introduction:
The research on the customer satisfaction of Camelot (the Guardians) has a exploratory and descriptive research strategy (quantative) (Saunders, Lewis, & Thornhill, 2007) . As the name already indicates, exploratory and descriptive research is the type of research focuses that is more counting and classifying to explain what is observed. We will start with the research questions and explain for every question how date was gathered, the source from which the data was gathered and the reliability of these sources. To find answers on these question we are going to use an Instrument called SPSS to measure our findings. We collected the empirical data and with it used a case study strategy. The last step after analyzing the data will be evaluating the results which will be explained further in the report.

Research Questions

The research questions were used to identify the satisfaction of the customers of Camelot (the Guardians)

1. How satisfied are the guardians concerning the staff ability, willingness to assist? 2. How well is the guardian view on the overall concept of Camelot rated? 3. What Camelot Europe needs to do, to maintain and improve to increase the customer’s satisfaction level? To answer these research questions, we will use sources and research strategies as can be seen in the table below:

Research Question| Source| Research Strategy|
Research Question 1| Questionnaire| Survey, Interview|
Research Question 2| Questionnaire| Survey, Interview|
Research Question 3| Questionnaire| Survey, Interview|

The research questions focuses on customer satisfaction from dealing with the employees, the second question uses perspective of the customers on how they view Camelot overall. To give recommendations, research question 3, we will have to analyze the results of the questionnaire. According to this, we can provide the company with valuable recommendations. By analyzing the...
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