Mcdonald's Social Performance

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The Public Relationships between McDonald and Society
McDonald’s is a gigantic fast-food multinational group, with approximately 30,000 branches among 100 countries in six continents around the world. And its fame, as we all know, is not come from nothing. Since 1948, McDonald has been well renowned for its hamburgers, French fries, fried chicken, soft drinks, salad, etc (Ray, A, K, 1977). By the year 1972, when McDonald's asset reached 1 billion dollars, the company began its first step in allocating parts of its turnover for the charities, and the founder, Ray Kroc, set up the Ronald McDonald charity fund with all of his property. By doing so much, however, an increasingly number of media still insist claiming that MacDonald is taking the lead producing rubbish foods and delicately cultivating culture for these daily fast-food. The aim of this essay will examine the past and current performance of McDonald’s, explaining what role it plays in business and society.

McDonald is the kind of group not only responsible for their own employees, but also funding charities that with various backgrounds. After McDonald Established, Ray Kroc, the first Chief Executive Officer opened the hamburger university at Grove village, Illinois in 1961, staff can get a full range of training before working. Instead of waste of time and money, this is a protection for employees, aiming to reduce or avoid the risk of injures at work, increasing effectiveness and efficiency by training. So far, there are over 80,000 restaurant managers, middle managers and operators have graduated and the motivation for employees is multifaceted, which included protection health and insurance benefits, reward and recognition programs, investment and financial management programs (John, F, 1995). These are vividly demonstrated the constant continuation of Macdonald was not just a result of profits and expansions, but also relied on the growth of the employees as a whole.

Furthermore, the...
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