Rational Organisation

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What are the main features of rational organisation and what are its strengths and weaknesses? To what extent would you recommend rational organisation design as the way forward for junction hotel?

This essay will take an in depth analysis of the rational organisation design and evaluate the affects that it will implement on Junction Hotel, if they decide to run their organisation according to the rational theory. This will entail a detailed look into theorists such as Frederick Taylor who supported the rational approach and also a look into the opposing views from Elton Mayo and the Hawthorne experiments.

Rational organisational design is the process of choosing and implementing a structural configuration for an organisation this is further developed in other forms such as Bureaucracy, McDonaldisation and Scientific management. Bureaucracy is organizational structure, procedures and regulations in order to manage activity; bureaucracy is used in organisation such as Marks & Spencers, Apple and Nottingham Trent University. McDonaldisation is when organisations become standardised and focus upon efficiency and predictability, it is extremely efficient and allows workers to perform their tasks quickly with minimal effort required. Scientific management is an approach to help improve labour productivity; it divides work into simplistic, repetitive tasks.

Rational design is based upon the idea of increasing efficiency this is both beneficial for the business as well as consumers, by increasing the efficiency of Junction Hotel they will be able to maximise service and gain overall control of the business structure. Junction Hotel has a lack of structure, disorganisation in the chain of command and unequal distribution in responsibility which limits the hotel and puts them behind their competitors. As the hotel industry is changing it is important that Junction hotel adopt a more bureaucratic approach and change their traditional style to a more efficient and simpler operation as this will help cut down the time to do tasks and reduce staff costs, however this will effect the social and human factors of the hotel which is a growing concern for manager Jill Scott as she believes this will de-motivate and demoralise the staff. Also by adopting this more structured approach Junction Hotel will risk losing their unique and up market advantage however it will allow them to gain a stronger foundation to compete with hotel chains such as Travelodge and Premier Travel Inn.

In the extract titled The McDonaldisation of society (Ritzer,G 2008, p.57) states that “efficient workers can perform their tasks more rapidly and easily. Mangers and owners gain because more work gets done, more customers are served and greater profits are earned.” By adopting this particular approach Junction Hotel can use the 4 aspects of McDonaldisation: Efficiency, Calculability, Predictability and Control therefore by making the hotel calculable its makes the business controllable thus giving the mangers more control over the organisation. Ritzer (1996) a bureaucracy is a large-scale organisation…People have certain responsibilities and must act in accord with rules, written regulations and means of compulsion exercised by those who occupy higher-level positions. By implementing bureaucratic tools such as scheduled time tables Junction Hotel will be able to monitor and improve productivity and efficiency as (Ritzer 2008, p.57) states that increasing efficiency is behind just-in-time production, faster service, streamlined operations and tight schedules everywhere. Also in addition if Junction Hotel reorganises their organisational chart it will help reinforce efficiency and control as staff will have clear managerial figures to report to (Morgan 2006, p.18) precisely defined jobs organized in a hierarchical manner thorough, precisely defined lines of command of communication. For example by allowing Graham Effingham to have both control over the...
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