Mcdonald's Marketing
HAUTE ECOLE ICHEC- ISC SAINT LOUIS- ISFSC
CATEGORIE ECONOMIQUE
HORAIRE DECALE
DEUXIEME ANNEE DU BACCALAUREAT
COURS DE MARKETING MANAGEMENT : TRAVAUX PRATIQUES
McDonald’s |
Pallarés García, Juan
Ferrer Villacampa, Clara
SPANISH ERASMUS STUDENTS
ANNEE ACADEMIQUE 2010-2011
Contents Index:
1) Introduction: 1.1) Business model 1.2) Suppliers 1.3) History
1.3.1) Advertising themes
1.3.2) General advertising 1.4) Customers perception and expectation
1.4.1) Meeting the needs of the key Audience 2) SWOT Analysis:
2.1) Strengths
2.2) Weaknesses
2.3) Threats
2.4) Opportunities 3) Competitive advantages 4) Market research and Marketing mix 5) 4 P’S Marketing mix + People
5.1) Product
5.2) Price
5.3) Place
5.4) Promotion
5.5) People 6) Identification of marketing strategies 7) Conclusion and recommendations 8) Bibliography references
1) Introduction:
McDonalds is one of the best known brands worldwide. This project shows how McDonald’s continually works to build its brand by listening to its customers and it also determines the various stages of its marketing process.
Branding creates a personality for an organization, product or service. It represents how consumers regard the organization and it only works when an organization behaves and presents itself in a consistent or unchanging way. Marketing communication methods, such as advertising and promotions, are used to develop the colours, designs and images which provide the brand its recognizable face. At McDonald’s this is represented by its familiar logo: the Golden Arches. In all its markets, McDonald’s faces competition from other businesses. Additionally, economic, legal and technological changes, social factors, the retail environment and many other elements affect McDonald’s success in the market.
Marketing involves identifying customer needs and requirements and
CATEGORIE ECONOMIQUE
HORAIRE DECALE
DEUXIEME ANNEE DU BACCALAUREAT
COURS DE MARKETING MANAGEMENT : TRAVAUX PRATIQUES
McDonald’s |
Pallarés García, Juan
Ferrer Villacampa, Clara
SPANISH ERASMUS STUDENTS
ANNEE ACADEMIQUE 2010-2011
Contents Index:
1) Introduction: 1.1) Business model 1.2) Suppliers 1.3) History
1.3.1) Advertising themes
1.3.2) General advertising 1.4) Customers perception and expectation
1.4.1) Meeting the needs of the key Audience 2) SWOT Analysis:
2.1) Strengths
2.2) Weaknesses
2.3) Threats
2.4) Opportunities 3) Competitive advantages 4) Market research and Marketing mix 5) 4 P’S Marketing mix + People
5.1) Product
5.2) Price
5.3) Place
5.4) Promotion
5.5) People 6) Identification of marketing strategies 7) Conclusion and recommendations 8) Bibliography references
1) Introduction:
McDonalds is one of the best known brands worldwide. This project shows how McDonald’s continually works to build its brand by listening to its customers and it also determines the various stages of its marketing process.
Branding creates a personality for an organization, product or service. It represents how consumers regard the organization and it only works when an organization behaves and presents itself in a consistent or unchanging way. Marketing communication methods, such as advertising and promotions, are used to develop the colours, designs and images which provide the brand its recognizable face. At McDonald’s this is represented by its familiar logo: the Golden Arches. In all its markets, McDonald’s faces competition from other businesses. Additionally, economic, legal and technological changes, social factors, the retail environment and many other elements affect McDonald’s success in the market.
Marketing involves identifying customer needs and requirements and