Sample Bibliography

Topics: Ray Kroc, McDonald's, Marketing Pages: 4 (885 words) Published: May 16, 2011
Annotated Bibliography

Primary Sources

Chandy, Anish. Ray Kroc Biography. “Ray Kroc was the first businessman to apply the principles of mass production in a service industry.” April 22, 2005

This article was listed on the website and documented Ray Kroc’s life and early years of his career. It described his personal health challenges and financial decisions. The article was helpful to my research because it provided personal information about Ray Kroc.

Kroc, Ray. Grinding It Out: The Making of McDonald’s. Chicago, Illinois: Contemporary Books, Inc., 1977.

This is an autobiography written by Ray Kroc. It is a first-hand account of Mr. Kroc’s life and his choices that made him successful. This book is helpful to understand firsthand information about how and why Ray Kroc made decisions.

“McDonald’s”. . January, 2009.

McDonald’s corporate website that contains information about products, nutrition, history, and the timeline of major business achievements. This site is very useful in learning about the history of the company and how it was started and to learn about the marketing ideas that have been used.

MacArthur, Kate. Article titled “McDonald’s secret marketing sauce; Three-pronged strategy of national, co-op & local propels chain to global powerhouse.” Released on July 25, 2005

“Rarely in U.S. history has a brand drawn as much debate over its imprint on marketing as McDonald’s.” The article analyzed the marketing strategies of Ray Kroc and McDonald’s in becoming a leader in marketing to children and creating well-known brands and slogans known around the world. This article was very helpful in understanding how McDonald’s changed the way advertising was done.

Pepin, Jacques. Article titled “Builders and Titans”. Time Magazine released on June 14, 1999. ....
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Annotated Bibliography Essay
  • Argumentative: Bibliography and Additional Information Essay
  • Sample paper
  • Prompt Sheet: Annotated Bibliography Essay
  • APA 2012 Sample Essay
  • Sample APA Paper for Students
  • Pos (Sample Project Overview Statement) Essay
  • Sample Apa Paper

Become a StudyMode Member

Sign Up - It's Free