Chandy, Anish. Ray Kroc Biography. http://www.buzzle.com/editorials/4-21-2005- 68865.asp “Ray Kroc was the first businessman to apply the principles of mass production in a service industry.” April 22, 2005
This article was listed on the Buzzle.com website and documented Ray Kroc’s life and early years of his career. It described his personal health challenges and financial decisions. The article was helpful to my research because it provided personal information about Ray Kroc.
Kroc, Ray. Grinding It Out: The Making of McDonald’s. Chicago, Illinois: Contemporary Books, Inc., 1977.
This is an autobiography written by Ray Kroc. It is a first-hand account of Mr. Kroc’s life and his choices that made him successful. This book is helpful to understand firsthand information about how and why Ray Kroc made decisions.
“McDonald’s”. . January, 2009.
McDonald’s corporate website that contains information about products, nutrition, history, and the timeline of major business achievements. This site is very useful in learning about the history of the company and how it was started and to learn about the marketing ideas that have been used.
MacArthur, Kate. Article titled “McDonald’s secret marketing sauce; Three-pronged strategy of national, co-op & local propels chain to global powerhouse.” Released on July 25, 2005 http://www.kellogg.northwestern.edu/news/hits/050725aa.htm.
“Rarely in U.S. history has a brand drawn as much debate over its imprint on marketing as McDonald’s.” The article analyzed the marketing strategies of Ray Kroc and McDonald’s in becoming a leader in marketing to children and creating well-known brands and slogans known around the world. This article was very helpful in understanding how McDonald’s changed the way advertising was done.
Pepin, Jacques. Article titled “Builders and Titans”. Time Magazine released on June 14, 1999. .... [continues]
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