Mc Donalds Swot Matrix

Topics: Nutrition, Trans fat, Ozone depletion Pages: 3 (319 words) Published: March 4, 2011
SWOT Matrix
| |Strengths |Weaknesses | | |Strong brand name, image and reputation. |Unhealthy food image. | | |Large market share. |High Staff Turnover including Top management. | | |Strong global presence. |Customer losses due to fierce competition. | | |Specialized training for managers known as the |Legal actions related to health issues; use of | | |Hamburger University. |trans fat & beef oil. | | |McDonalds Plan to Win focuses on people, products, |Uses HCFC-22 to make polystyrene that is | | |place, price and promotion. |contributing to ozone depletion. | | |Strong financial performance and position. |Ignoring breakfast from the menu. | | |Introduction of new products. | | | |Customer focus (centric). | | | |Strong performance in the global marketplace. | | |Opportunities |S-O Strategies...
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