Mass Media Culture and Society

Topics: Mass media, Media influence, Marshall McLuhan Pages: 5 (1671 words) Published: September 20, 2012
Mass media influences the way people live culturally, discuss 4 mediums using any two media theories you have studied |
All mediums whether moving or still, mechanical or electrical, in black, white or colour, text or with pictures, diagrams or cartoons can substantially improve communication. These are effective when communicating with an audience or mass that must read, listen or watch. All these help put messages across convincingly, hence they have an influence on culture as what you read, listen to and watch might make a shift in the way an individual behaves. This discussion will help look at different medium channels and how they have impacted on culture and the community in general. The media influence has grown so much with the advancement of fast moving technology. When we start talking of mediums, we look at aspects like the telegraph, radio, newspaper, different magazines, television and the internet. The society we live in currently needs information and communication. Whether the media conveys the positive or the negative information, people still depend on it like never before. The media today is either building or disfiguring the community it exists in. The media offers all sorts, from entertainment, healthcare, education, personal, relationships, travel and anything else that the human mind can think of and get involved in. When one wakes up in the morning, they check their time by switching on the television set or tuning in to the radio. From the same person buys a daily newspaper local or international to have a look of the headlines and see what is happening in and around the environment we exist in. What we need to be aware of is that most of our beliefs, discussions and values are based on what we know for a fact, our daily lives depends on the media to get the current news and facts about what is important and what we should be aware of. People of this world have put so much trust on the media to give us news, entertainment and education. The influence of media should be observed from a very tender age of the children as it either moulds or destroy these young brains in preparation for adulthood. The whole society needs to be aware of how this so called media works so that any media influence can be assessed and evaluated. According to research,, of all the different media distribution channels, the most influential channel has been the television. People are constantly exposed to thousands of images of violence, advertising, sex, celebrities and much much more, in fact it is known that a child is exposed to about 40, 000 adverts each year. So no wonder it is so very important to be aware of what the children watch each day. Parents and or guardians should also try to look at things from different angles and not just from one the media gives. Most of the times, movies, magazines and documentaries that are highly advertised are the ones that people by and they also make the most sales. After an individual sees thousands of advertisements being aired, then one reaches a purchasing decision to buy the newspaper, movie or documentary. These are the effects of mass media on people, they buy what they watch on television and also what their favourite popular person advertise or is seen wearing automatically becomes acceptable in the culture of the person watching. Hence media influences the way people culturally. Mass media is a significant force in modern culture, particularly in America. Sociologists refer to this as a mediated culture where media reflects and creates the culture. Communities and individuals are bombarded constantly with messages from a multitude of sources including TV, billboards, and magazines, to name a few. These messages promote not only products, but moods, attitudes, and a sense of what is and is not important. Mass media makes possible the concept of celebrity: without the ability of movies, magazines, and news media to reach across thousands of miles,...
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