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Marketing Project
Marketing Project

Mohit Parmar
The project is based on a Carbonated Drink called Limca which is not sold or found in the United Arab Emirates.

Mohit Parmar
The project is based on a Carbonated Drink called Limca which is not sold or found in the United Arab Emirates.

Content Title | Page Number | Introduction | 2 | Research | 2 | Marketing Mix | 6 | Conclusion | 6 | Bibliography | 7 | Appendix | 8 |

Introduction
Limca is a Lemon drink or something like a lemonade flavoured soft drink which is mainly made in India and it is also produced in a few parts of U.S.A. This drink was originated in India and has one of the biggest market shares of soft drinks there
Research
Customer-Satisfaction
I have personally spoken to customers that live in Dubai and have tried this drink in India or U.S.A and I have come to a point where approximately 75% of the 25 people that I asked they have mentioned that the drink is great and it should surely be sold in Dubai just as the other soft drinks and they all also think that it is a drink that will surely be liked by other people who haven’t tried this drink. I have also done some background research and I have realized that there is no carbonated lemon drink that is available in Dubai. And Limca is one of the drinks that are loved by the people that are from India and the people that live in Dubai. Another great example of such a product is the coffee that is produced by Tim Hortons. Tim Hortons is a coffee shop that had originated in Canada and is loved by everyone there. If you go to Canada, Tim Hortons is available almost everywhere. When Tim Hortons moved to Dubai they had one store on sheikh zayed road and they now have a store in almost every major mall and it is loved by all the Canadians and also all the other people who have not had their coffee before.
Questionnaire
I have created a


Bibliography: "Coca-Cola India." Coca-Cola India. N.p., n.d. Web. 3 Dec. 2012. "Get Posts by Paavan Solanki and All Your Favorite Blogs in the New Panorama Viewer!" World Amazing Records. N.p., n.d. Web. 28 Nov. 2012. "Get Posts by Paavan Solanki and All Your Favorite Blogs in the New Panorama Viewer!" World Amazing Records. N.p., n.d. Web. 28 Nov. 2012.
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