Innocent drink
“Innocent drinks” is company that selling famous drinks in The United Kingdom which started by 3 Cambridge students in 1999. This is a drink that makes with 100 percent pure and natural fruit juice. Smoothies are the primary product of “Innocent drinks” and people are aware of it due to its healthy image. The company provides different product range and the distribution of channels covered most of the supermarkets, coffee shops and etc. For every year “Innocent drinks” will donate 10 percent of their profits to charity and this called The Innocent Foundation. This foundation has helped a lot of people. This report will analyses the process of “Innocent drinks” from 1999 to 2013.
1.Organization Structure
There are many types of organization structure, for example, hierarchical structure, matrix structure and etc. For different structure, it has different result, management and objective. “Innocent drinks” was a small business in very competitive markets which is fit to entrepreneurial structure. The advantages of this structure are that the core team can make decisions quickly and for the members they can give some ideas to the core team and solve the problem that they are facing. “Innocent drinks” started from entrepreneurial structure and turned to hierarchical structure after few years. The reason of “Innocent drinks” turned into another structure is because they cannot satisfy their needs. They want to make themselves to be more famous and to earn more profit. “Innocent drinks” thinks that hierarchical structure has a good scale that can separate into different departments to achieve specialization. This can let the employees know what spot they are doing and they can exert their abilities. For example, in marketing they can help to promote the product or to think of a new design to attract the customers to buy it. When every department do well in the way they have to, it is easy for “Innocent drinks” to manage and achieve expected target like turnover.
1.Organization Structure
There are many types of organization structure, for example, hierarchical structure, matrix structure and etc. For different structure, it has different result, management and objective. “Innocent drinks” was a small business in very competitive markets which is fit to entrepreneurial structure. The advantages of this structure are that the core team can make decisions quickly and for the members they can give some ideas to the core team and solve the problem that they are facing. “Innocent drinks” started from entrepreneurial structure and turned to hierarchical structure after few years. The reason of “Innocent drinks” turned into another structure is because they cannot satisfy their needs. They want to make themselves to be more famous and to earn more profit. “Innocent drinks” thinks that hierarchical structure has a good scale that can separate into different departments to achieve specialization. This can let the employees know what spot they are doing and they can exert their abilities. For example, in marketing they can help to promote the product or to think of a new design to attract the customers to buy it. When every department do well in the way they have to, it is easy for “Innocent drinks” to manage and achieve expected target like turnover.