Blue Water Spring Final Project

Only available on StudyMode
  • Topic: Bottles, Two-liter bottle, Recyclable materials
  • Pages : 8 (2808 words )
  • Download(s) : 450
  • Published : August 18, 2010
Open Document
Text Preview
Assignment 11: Final Project – Marketing Plan
Financial Goals
1. Blue Mountain Spring Water will increase our customer base and expand our distribution by reaching beyond the borders of Pennsylvania. We plan to start selling our product in the state of Florida, Georgia and other southern states by the end of this fiscal year. Our revenues over the past five years have provided us with a significant portion of the amount we need to expand our production facility to accomplish this task. As with any company we are always trying to improve our product and develop new product lines. Our research team currently is developing a new product line: flavored water with all natural ingredients. We are also developing a delivery service of our water. Our bottle design team has finished a 5 liter design that will be fitted to a water dispensing unit. These units will be rented to office buildings and houses for a very low cost per month. We will stop production on the 2 liter bottle. The machinery that was manufacturing the two liter will start producing the 5 liter bottles. 2. These two new product lines will increase our revenue by 15%. 3. We plan to donate 100 cases of our water to each school in the area around our facility. We will take out the soda and replace it with our water for a month. Nonfinancial Goals

1. New product line – Flavored water, 5 liter bottle and also distributing coffee machines that will be able to hook up to the 5 liter bottle. 2. Our new geographic market will be the southern states. 3. Along with our campaign when a consumer turns in 25 of the cardboard bottoms from our case they will receive a free case of our water. We are also starting another campaign, when they return 100 plastic bottles they will receive a free case of our water. We have joined together with a company that will grind up our bottle and recycle them into the raw form of plastic so we will be able to manufacture more bottles with purchasing any new raw materials. Core Competencies

At Blue Mountain Spring Water we strive to go beyond what our competitors are offering as far as a product line and the price of their product. We have achieved this for the last five years and will continue to do so. We are continuing to develop new product ideas along with ways to make our production aspect run more efficiently. Product Strategy

We are in the final stages of designing a 5 liter bottle with a water dispenser unit that will be rented to office buildings and available for sell to the home user. We are testing flavored water to see how the public would respond to this new product line Additional Competitive Factors

Projected Sales
2010 $3.90 million
2011 $4.5 million
2012 $6 million
Timeline
Year 1
* Launch of the “Junior” (8oz bottle) in retail packs of 12 * Launch the 5 liter bottle and dispenser
Year 2
* Flavored water in the market
Year 3
* Coffee machines sold with our 5 liter bottle

Blue Mountain Spring Water Marketing Plan
Executive Summary
This three year marketing plan has been developed to show where our company is heading and how we are going to get there. For us to reach these goals we had to obtain a loan to expand our facility to accommodate the additional machinery and storage that will be needed. We have been in business for the past five years and have showed a significant profit each year. The next coming three years will be no different. We are expanding our facility, along with our distribution area. We are introducing new products along with different sizes of our bottles. Financial Goals

Blue Mountain Spring Water will increase our customer base and expand our distribution by reaching beyond the borders of Pennsylvania. We have several target markets; children for the age of 5 -13, active teen agers and the elderly. We plan to start selling our product in the state of Florida, Georgia and other southern states by the end of this fiscal year. Our revenues over the...
tracking img