Marketing Progress Report Final

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PRINCIPLES OF MARKETING PROGRESS REPORT SUBMITTED TO: Mr. Ejaz Mian Ms. Farah Naz GROUP MEMBERS: Osama Masood Syed Muhammad Mujtaba Souban Ahmad Sheikh Umair Ali Mirza BBA – MIS III / II FALL SEMESTER ‘08 INSTITUTE OF BUSINESS ADMINISTRATION TABLE OF CONTENTS PURPOSE STATEMENT: BACKGROUND: WORK PROGRESS: We have so far conducted surveys for both the retailers as well as consumers which reveal problems with Pakola’s packaging and poor market positioning of the product. The surveys also tell us that the drink is way too sweet regarding the taste of the consumers in Punjab. We also have interviewed some distributors outside Karachi to determine the exact problems which Pakola face in other parts of the country. Our project will be completed by going through the following procedures: Analyzing questionnaires. 10.Studying their marketing strategies. 11.Identifying flaws with the current strategies. 12.Determining reasons for decline. 13.Identifying alternatives for a successful strategy. 14.Plan a new marketing strategy. 15.Cross criticism on the proposed strategy. 16.Implementation. So far, we have completed the first six of the above mentioned procedural steps, ending at our first visit at MBL office, SITE. Our appointments for meeting the contact personnel at MBL are scheduled for next week. Lack of online information: Unfortunately, due to insufficient useful data available online, we have to extract most of our findings through interviews and manual methodologies like questionnaires for both the retailers and consumers. Moreover, it’s also a nail biting job to scrutinize the available information through cross checking. *Non-serious behavior*: Some of the people who were requested to fill out our questionnaires exhibited non-serious attitude which might hamper our research findings. To overcome these problems, we prefer filling the...
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