Marketing Planning and Implementation from Sun Tzu's Art of War
Now-a-days, if any country is economically strong; those countries can get strong recognition in the whole world. And a country will get this kind of strength if they have better and profitable business condition. Business means integration of all kind of activities which help to run a company. To run a successful business, we need too many activities like- finance, human resource, production etc and marketing is one of them. Without marketing we cannot earn profit because without selling the products/ services, we cannot run our business. Marketing activities help us to sell the products, do promotions, helps to create brand image and helps to get profit. In this world nothing is constant everything changing rapidly, change is the only unchanged in the world and marketing activities deal with this changes
We can use many techniques to sell the goods and can create an image in the mind of customers about our products and our company. Those techniques are known as marketing strategies. Have we ever thought that how these strategies were developed, who made these strategies? To answer these kinds of questions, at first the names which come to our mind are- Philip Kotlar, Adam Smith or Grey Armstrong. We can recall their names because we read their books our educational institutions; we gather their articles, books, quotes to get more insights about marketing. But we know years after year’s people have engaged themselves to do marketing but may be that time they were not aware this term ‘Marketing’.
Have we ever heard the name of “Sun Tzu”? How many of us know the famous book named “The Art of War” written by him. Many of us don’t know about this book, not even the importance of it. This book was written 2500 years ago. This book is all about war. The writer wrote thousands of techniques to win without war. There are only thirteen chapters on the books but on those chapters the writer wrote all the techniques to beat the enemy. Now these techniques are used as
We can use many techniques to sell the goods and can create an image in the mind of customers about our products and our company. Those techniques are known as marketing strategies. Have we ever thought that how these strategies were developed, who made these strategies? To answer these kinds of questions, at first the names which come to our mind are- Philip Kotlar, Adam Smith or Grey Armstrong. We can recall their names because we read their books our educational institutions; we gather their articles, books, quotes to get more insights about marketing. But we know years after year’s people have engaged themselves to do marketing but may be that time they were not aware this term ‘Marketing’.
Have we ever heard the name of “Sun Tzu”? How many of us know the famous book named “The Art of War” written by him. Many of us don’t know about this book, not even the importance of it. This book was written 2500 years ago. This book is all about war. The writer wrote thousands of techniques to win without war. There are only thirteen chapters on the books but on those chapters the writer wrote all the techniques to beat the enemy. Now these techniques are used as