Marketing Planning
TEST MARKEITNG
PROJECT A
Rubat Sheikh
6/10/2013
CONTENTS
• Learning Outcome 1……………………………………………………………………
• Market Led Strategic Change…………………………………………………………..
• Strategic Ability and Strategic Intent…………………………………………………..
• Planning Future in Marketing Enviroment……………………………………………..
• Learning Outcome 2……………………………………………………………………
• Marketing Planning and its Barriers ……………………………………………………
Learning Outcome 1:
Market Led Strategic Change:
Market led strategic change is defined as a marketing strategy in which a company studied its market in search for products that customer might want and move company for the development of that product. Heavily research is needed, Market Led marketing is to determine what does the customer want? And what product or service may satisfy that want? Often Market Led marketing is used simultaneously with asset-led marketing strategy. (Nigel F Piercy, 2008)
Piercy’ ten steps of transforming the process of going to market provides with a framework for creating superior value for the customer before your competitors do. The company main focus should be on creating value for the customer, and what it takes to do better to win customer loyalty. E-business is essential in new marketing. Business functions are now being conducted over the internet that includes interaction with customers, buyer-sellers relationship, collaborating with distributors on sales promotion and research for new products. In the process of going to market innovation and creativity plays a major role, developing an innovative product that satisfies customer wants better. The company should create a strategy using integrated marketing methods and turn this strategy into a market plan in delivering and creating value to the customer. (Nigel F Piercy, 2002)
Strategic Ability and Strategic Intent:
Strategic ability is the ability to create value for the company by
PROJECT A
Rubat Sheikh
6/10/2013
CONTENTS
• Learning Outcome 1……………………………………………………………………
• Market Led Strategic Change…………………………………………………………..
• Strategic Ability and Strategic Intent…………………………………………………..
• Planning Future in Marketing Enviroment……………………………………………..
• Learning Outcome 2……………………………………………………………………
• Marketing Planning and its Barriers ……………………………………………………
Learning Outcome 1:
Market Led Strategic Change:
Market led strategic change is defined as a marketing strategy in which a company studied its market in search for products that customer might want and move company for the development of that product. Heavily research is needed, Market Led marketing is to determine what does the customer want? And what product or service may satisfy that want? Often Market Led marketing is used simultaneously with asset-led marketing strategy. (Nigel F Piercy, 2008)
Piercy’ ten steps of transforming the process of going to market provides with a framework for creating superior value for the customer before your competitors do. The company main focus should be on creating value for the customer, and what it takes to do better to win customer loyalty. E-business is essential in new marketing. Business functions are now being conducted over the internet that includes interaction with customers, buyer-sellers relationship, collaborating with distributors on sales promotion and research for new products. In the process of going to market innovation and creativity plays a major role, developing an innovative product that satisfies customer wants better. The company should create a strategy using integrated marketing methods and turn this strategy into a market plan in delivering and creating value to the customer. (Nigel F Piercy, 2002)
Strategic Ability and Strategic Intent:
Strategic ability is the ability to create value for the company by
Bibliography: Nigel F Piercy, 2002, The Marketing Review, < http://asbpgp.pbworks.com/f/KR-ValuMrktg.pdf> Gary Hamel and C.K Prahald , 1989, Strategic Intent Yves DOZ, Strategic ability Jim Riley, Marketing Planning, 2012 Malcolm H.B. McDonald, (1992) "Ten Barriers to Marketing Planning", < http://www.emeraldinsight.com/journals.htm?articleid=856562&show=abstract> Exploring SWOT analysis, Marilyn M. Helms, Dalton, Judy Nixon , 2010, Darrell Zahorsky, A Business Owner 's Secret Weapon: Swot Analysis Barry L. Stanson ,Dr. By Jasmine A Step Approach, 2004, < http://www.slideshare.net/Jack78/strategic-planning-a-10s-step-approach>