Marketing Planning
Course code: GSBS 6005
Assessment 3: individual reflective essay
Introduction
The purpose of this article is to analyze and explore the characteristics of the marketing plan. Firstly, it will identify the role and nature of marketing plan. Secondly, it will outlines the structure of the marketing plan. Moreover, the paper will determines the each elements in the marketing plan and the linkage between these elements. Additionally, the two misconceptions will be examined. Last, it will conclude the marketing plan is indispensable to the organizations.
Role and Nature of Marketing Plan
Marketing plan is a business document that describes the marketing environment, outlines the marketing objectives, analysis current position of business and organize its marketing strategy, details actions of business to achieve the organization 's goals. A business plan is the document that provide description of business structure and model, used to detail plans for business, identify goals and strategies, help organizations achieve the result and measure organization 's performance. Moreover, It can help company determines the development of business in the future, and prepared for the problems and opportunities, also required for the business financing and written to target potential investors. Since the business continuing change with macro environment and customer demand, marketing plan is a key section which involved in the overall business plan. The marketing plan and business plan are interdependent, and complement each other, both of them are essential parts of successful business. According to Abrams (1993), business plan provide a blueprint to marketing plan. The business plan describes the business goals and the reason for formed the organization. Meanwhile, the marketing plan guide the implementation by organization 's marketing department, explains how organization will achieve the goals. If the business plans changes, the actions for the new plans,
Assessment 3: individual reflective essay
Introduction
The purpose of this article is to analyze and explore the characteristics of the marketing plan. Firstly, it will identify the role and nature of marketing plan. Secondly, it will outlines the structure of the marketing plan. Moreover, the paper will determines the each elements in the marketing plan and the linkage between these elements. Additionally, the two misconceptions will be examined. Last, it will conclude the marketing plan is indispensable to the organizations.
Role and Nature of Marketing Plan
Marketing plan is a business document that describes the marketing environment, outlines the marketing objectives, analysis current position of business and organize its marketing strategy, details actions of business to achieve the organization 's goals. A business plan is the document that provide description of business structure and model, used to detail plans for business, identify goals and strategies, help organizations achieve the result and measure organization 's performance. Moreover, It can help company determines the development of business in the future, and prepared for the problems and opportunities, also required for the business financing and written to target potential investors. Since the business continuing change with macro environment and customer demand, marketing plan is a key section which involved in the overall business plan. The marketing plan and business plan are interdependent, and complement each other, both of them are essential parts of successful business. According to Abrams (1993), business plan provide a blueprint to marketing plan. The business plan describes the business goals and the reason for formed the organization. Meanwhile, the marketing plan guide the implementation by organization 's marketing department, explains how organization will achieve the goals. If the business plans changes, the actions for the new plans,