Marketing Plan on Product Coca-Cola

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Assignment

Marketing Plan
On
(Product Coca-Cola)

Prepared by

Md. Mosaddek Hossen
Id # 0220012

Tanima Trina
Id#0220063

Sohel Mahmud
Id # 0220013

Sabrina Chawdhury
Id # : 0000000

Group- Leo
Marketing Management
Sec-1

Submitted to

Mr. Rumman Hassan
Lecturer
School of Business
Independent University, Bangladesh
25th April, 2006

25 April, 2006

Mr. Rumman Hassan
Course Instructor
Marketing Management
School of business
IUB,
Dhaka-1212

Sub: Letter of transmittal

Dear Sir,
It’s our great pleasure to submit you this report on Market plan of Coca-cola. We have got a great experience while working on this report. We would like to leave this report to your kind consideration for any unintentional mistake that may accuser while doing this report. We are always at your service if you want to ask us any thing about this report and it will be a great pleasure to work with you again in future.

Sincerely yours

Md. Mosaddek Hossen
Id # 0220012

Tanima Trina
Id#0220063

Sohel Mahmud
Id # 0220013

Sabrina Chawdhury
Id # :

Group- Leo

Table of Contents

Page number

Acknowledgement --------------------------------------------------------------------- 5 Executive Summary -------------------------------------------------------------------6 Introduction ----------------------------------------------------------------------------7 Beginning of the project --------------------------------------------------------7 Preface ---------------------------------------------------------------------------7 Company Overview ------------------------------------------------------------------- 7-8 History ---------------------------------------------------------------------------7 Coca-Cola Company in Bangladesh -----------------------------------------8 Mission Statement ---------------------------------------------------------------------8 Motto of Coca-Cola: --------------------------------------------------------------------9 Strategic Goals -------------------------------------------------------------------------9 Short term ------------------------------------------------------------------------9 Long term ------------------------------------------------------------------------9 Situational Analysis -------------------------------------------------------------------- 10-14 Product Definition ---------------------------------------------------------------10 Brand Name of Coca-Cola -------------------------------------------------------10 External Factors ----------------------------------------------------------------- 11-12 Demographic --------------------------------------------------------------11 Social Factors -------------------------------------------------------------11 Political Influence ---------------------------------------------------------12 Competitors ---------------------------------------------------------------12 Government ---------------------------------------------------------------12 Internal Factor ------------------------------------------------------------------- 13-14 Human Resource Management ---------------------------------------------13 Technology ----------------------------------------------------------------13 Management Levels --------------------------------------------------------13 Financing Capacity --------------------------------------------------------14 Marketing Department -----------------------------------------------------14 Brand Building Efforts --------------------------------------------------------------- 14-15 Relationship Building Effort -------------------------------------------------- 14 Building Values...
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