(MBA - 043)
“A comparative study of promotional strategies adopted
by Coca cola against Pepsico”
Submitted in Partial Fulfillment of
Master of Business Administration (MBA)
Programme : 20011 -13
Gautam Budhha Technical University, Lucknow
Under the Supervision of :- SUBMITTEDBY:-
Ms. Ankita Tandon NAME:- Monika Vatwani MBA Department ROLL NO:- 1101470023 S.R.M.S.C.E.T., Bareilly
Faculty of Management Science
Shri Ram Murti Smarak College of Engineering & Technology, Bareilly (College Code – 014)
Shri Ram Murti Smarak College of Engineering & Technology Bareilly(U.P.)
Faculty of Management Science
This is to certify that Ms. Monika Vatwani, a student of MBA IIIrd Semester has completed her Research Project Report titled “A comparative study of promotional strategies adopted by COCACOLA against PEPSICO” assigned by MBA Department and under my supervision.
It is further certified that she has personally prepared this report that is the result of her personal survey/observation. It is of the standard expected to MBA student and hence recommended for evaluation.
Signature of the Supervisor
Ms. Ankita Tandon
Above statement is endorsed.
(Dr. Anant Kr. Srivastava)Date: Head of Department (MBA)
We are living in a fast growing environment where everyone is busy doing work and use whole of there energy for that so that they can make number one place in a competitive environment or market . They need something refreshing and tasty which can relax them and can bring them in party mood. So every company make excellent product for fulfilling the customer expectations and make a great public image. In this COCA-COLA plays an effective role by bringing out something that is more a mode of relaxation by adding on taste with quality. All the products of TCCC are a good choice for people and are there for all the occasions. In this project I will tell about CCI and its competitor Pepsico.
I would like to take this opportunity to express my deep gratitude to all those who, directly or indirectly made this project possible. I have got considerable help and support in making this project report a reality from many people. I would like to thank Mr. M..Akhter (my supervisor for summer training in coca cola) whose endeavour for perfection, under fatigable zeal, innovation and dynamism contributed in a big way in completing this project. This work is the reflection of his thought, ideas, concept and above all his modest effort. I would even like to thank my faculty guide Ms.Ankita Tandon for guiding me and for making me capable of doing this training effectively.
* LIST OF TABLES
* LIST OF FIGURES
Chapter 1 - About the organisation
1.4 BUSINESS PROFILE
1.6 FUNCTIONAL AREAS
1.7 ORGANISATIONAL STRUCTURE
1.8 PRODUCT RANGE
1.10 COMPARITIVE PERFORMANCE
1.11 SWOT ANALYSIS
1.12 MARKETING STRATEGIES
1.13 SUPPLY CHAIN
Chapter 2 - About the problem/ study and suggessions
2.1 INTRODUCTION OF THE TOPIC
2.2 SCOPE AND OBJECTIVE OF THE STUDY
2.3 RESEARCH METHODOLOGY
2.4 DATA ANALYSIS AND INTERPRETATION
2.5 FINDING AND SUGGESSION
Chapter 1.1 - ORIGIN