Coca Cola Market Strategy

A Report on
Strategic Management Case

Of

COCA COLA

(Year 2007)

Subject: Managerial Policy

Section: “B” [MBA – Evening Program]

Faculty: Brig. (ret.) Shakeel Ahmed

Prepared & Presented by:

|Group 2 |
|Faraz Ahmed |Zohaib Genda |Mehboob Hassan |Zakia Rasheed |
|Arshad Khan |Muhammad Tabish Taha |Sehrish Anwar |Obaid Ullah Aleem |
|Mohammad Waqas |Ashok Kumar |Tariq Khan |
|Zeeshan Ul Haque |Tariq Hamidi |Babar Raza |

Table of Contents

1- EXECUTIVE SUMMARY 3

2- HISTORY OF COCA COLA 4

3- BRANDS OF COCA COLA 7

3.1- Energy Drinks 7

3.2- Juices/Juice Drinks 7

3.3- Soft Drinks 8

3.5- Tea and Coffee 8

3.6 Water 8

3.7- Other Drinks 9

4- CONSUMER CHOICE AT A GLANCE 10

5- DIFFERENT PLAYERS IN THE SOFT DRINKS MARKET 11

5- DIFFERENT PLAYERS IN THE SOFT DRINKS MARKET 12

6- OUR MISSION 12

6- OUR MISSION 13

7- OUR VISION 13

8- IMPROVED MISSION STATEMENT 14

9- IMPROVED VISION STATEMENT 14

10- COCA COLA - RATIO ANALYSIS 17

10.1 RATIO ANALYSIS 18

11- FINANCIAL HIGHLIGHTS 19

12- UNIT CASE VOLUME 19

13- CURRENT ORGANIZATIONAL CHART 21

14- VALUE CHAIN ANALYSIS FOR COCA COLA 21

15- E-COMMERCE 24

16- VALUE OF THE FIRM 24

Table of Contents

17- KEY INTERNAL FACTORS