Marketing Plan on Matador Ball Pen
Executive Summary
A ball pen is a very popular writing instrument in Bangladesh. Matador Ball pen Industries is one of the largest ball pen manufacturer in Bangladesh Established in 1998. We are proud to say that we are the largest Disposable Pen maker in ASIA having a capacity of making 1 million Disposable pens per day. Apart from disposable pens, we make refillable ball pen and gel pen with various ball diameters and ink colors to meet our customers' requirements.
Matador has created an uncontested marketplace in Bangladesh through value innovation. We have redefined the core value of a pen introducing OIL GEL SYSTEM (OGS) and still developing trendy products innovating various augmented values. Innovative product development has enabled us to serve some MNCs as well as some reputed local and international buyers. We are already exporting our pens to Middle East, Africa and some parts of Asia and Europe.
This company have 1800 innovative, sincere and hardworking professionals involved in Production, Finance, HR, Sales & Marketing departments of Matador. They are our most valuable assets and are responsible for the continuous growth of the company.
Company Background
Matador Ball pen Industries is the largest ball pen manufacturer in Bangladesh Established in 1998. We are proud to say that we are the largest Disposable Pen maker in ASIA having a capacity of making 1 million Disposable pens per day. Apart from disposable pens, we make refillable ball pen and gel pen with various ball diameters and ink colors to meet our customers' requirements.
Corporate Office
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Matador Ball pen Industries, Matador Harbour (9th Floor)
102, Azimpur Road ,Dhaka-1205 Bangladesh.
Tel : +88 02 8650527,+88 02 8631246
Fax : +88 02 8627909
Email : info@matador.com.bd
Company Mission: To deliver innovative, user friendly and better-quality products at best value to the customers, keeping in mind the prosperity of the company and its
A ball pen is a very popular writing instrument in Bangladesh. Matador Ball pen Industries is one of the largest ball pen manufacturer in Bangladesh Established in 1998. We are proud to say that we are the largest Disposable Pen maker in ASIA having a capacity of making 1 million Disposable pens per day. Apart from disposable pens, we make refillable ball pen and gel pen with various ball diameters and ink colors to meet our customers' requirements.
Matador has created an uncontested marketplace in Bangladesh through value innovation. We have redefined the core value of a pen introducing OIL GEL SYSTEM (OGS) and still developing trendy products innovating various augmented values. Innovative product development has enabled us to serve some MNCs as well as some reputed local and international buyers. We are already exporting our pens to Middle East, Africa and some parts of Asia and Europe.
This company have 1800 innovative, sincere and hardworking professionals involved in Production, Finance, HR, Sales & Marketing departments of Matador. They are our most valuable assets and are responsible for the continuous growth of the company.
Company Background
Matador Ball pen Industries is the largest ball pen manufacturer in Bangladesh Established in 1998. We are proud to say that we are the largest Disposable Pen maker in ASIA having a capacity of making 1 million Disposable pens per day. Apart from disposable pens, we make refillable ball pen and gel pen with various ball diameters and ink colors to meet our customers' requirements.
Corporate Office
---------------------------
Matador Ball pen Industries, Matador Harbour (9th Floor)
102, Azimpur Road ,Dhaka-1205 Bangladesh.
Tel : +88 02 8650527,+88 02 8631246
Fax : +88 02 8627909
Email : info@matador.com.bd
Company Mission: To deliver innovative, user friendly and better-quality products at best value to the customers, keeping in mind the prosperity of the company and its
References: Books * Kotler and Keller. Marketing management.12th edition. * Philip Kotler .Marketing management.11th edition. Http- * www.matador.com.bd