Marketing Plan on Matador Ball Pen

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  • Topic: Marketing, Rollerball pen, Pens
  • Pages : 9 (2100 words )
  • Download(s) : 2427
  • Published : April 11, 2013
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Executive Summary

A ball pen is a very popular writing instrument in Bangladesh. Matador Ball pen Industries is one of the largest ball pen manufacturer in Bangladesh Established in 1998. We are proud to say that we are the largest Disposable Pen maker in ASIA having a capacity of making 1 million Disposable pens per day. Apart from disposable pens, we make refillable ball pen and gel pen with various ball diameters and ink colors to meet our customers' requirements.

Matador has created an uncontested marketplace in Bangladesh through value innovation. We have redefined the core value of a pen introducing OIL GEL SYSTEM (OGS) and still developing trendy products innovating various augmented values. Innovative product development has enabled us to serve some MNCs as well as some reputed local and international buyers. We are already exporting our pens to Middle East, Africa and some parts of Asia and Europe.

This company have 1800 innovative, sincere and hardworking professionals involved in Production, Finance, HR, Sales & Marketing departments of Matador. They are our most valuable assets and are responsible for the continuous growth of the company.

Company Background
Matador Ball pen Industries is the largest ball pen manufacturer in Bangladesh Established in 1998. We are proud to say that we are the largest Disposable Pen maker in ASIA having a capacity of making 1 million Disposable pens per day. Apart from disposable pens, we make refillable ball pen and gel pen with various ball diameters and ink colors to meet our customers' requirements. Corporate Office

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Matador Ball pen Industries, Matador Harbour (9th Floor)
102, Azimpur Road ,Dhaka-1205 Bangladesh.
Tel : +88 02 8650527,+88 02 8631246
Fax : +88 02 8627909
Email : info@matador.com.bd

Company Mission:
To deliver innovative, user friendly and better-quality products at best value to the customers, keeping in mind the prosperity of the company and its stakeholders.Vision:|

To establish Matador as a global brand, known for its values, assertiveness and the acumen to adapt to the ever-changing environment.

Core Value:

* We recognise that we are in business primarily to satisfy our customers. * Our performance must ultimately reflect in the increased value of the holdings of our shareholders. * We observe and adhere to the highest standards of ethical corporate behaviour. * We will work as a team to continuously enhance stakeholder value and serve our customers.    

Proposed Product
I have selected a Matador Elegant of Matador Ball pen Industries Ltd. This product is very popular in our country.

Category of the Product

Product type….Ballpen

Name….Matador Elegant

Logo

Color….Golden, pink, orange

Retail price…..5 Tk

CURRENT MARKET SITUATION:

According to the market matador elegent is one of the most selling gel pent in Bangladesh. There are some other band gel pen in Bangladesh whichi is also popular but those pen has some limitation.In 2012 Elegent gel pen earn 1 core tk in Bangladeshi curriency.

SWOT Analysis

The Matador ballpen is one of the most popular pens in Bangladesh. All classes of people like to use ballpen. Peoples have the ability to buy all types of pens but ballpen’s price is comparatively reasonable and quality is quite good. Now I discuss the swot analysis on this Matador ballpen are given below:

Internal environment analysis:
Strength and weakness are the internal and positive sides of swot analysis .The strength of ballpen are,

STRENGTH :

* Available in the market.
* Comfortable shape
* Easy to carry
* Many color
* It’s cape is easy to open
* It is inexpensive than other pens.
* Student can afford it easily
* It is approved in examination hall
* It has a large number of Varity of design.

WEAKNESS:

* Low qualities...
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