Chester
Chester Foundation Report
I Executive Summary
Chester Company Has been in the sensor business for 8 years. We are focusing on low tech product for several year. And now we are focusing on both low tech and high tech market. Targeting in both market, we have been always profitable in this 8 years. We have the product which leading in both market segment. And since our company have a big factory, we got a good automation to increase the company margins.
There are four main department that run chester company Research and Development, Marketing, Production and Finance.
II Mission Statement
Our mission statement is
. To be the cost leader for both segment High tech and Low tech, and to be a differentiator with product life cycle focus.
. Always improve all the product that we have, and to keep maintain the trust of our customer.
. Best product doesn’t have to cost a lot.
III Research and Development
Research and Development (R&D), determines a sensor Performance, Size, and Mean Time Before Failure (MTBF). In each market segment, High Tech and Low Tech. Consumer have different needed in their product. High Tech Customer Buying Criteria | | | Expectations | Importance | 1. | Ideal Position | Pfmn 13.0 Size 7.0 | 33% | 2. | Age | Ideal Age = 0.0 | 29% | 3. | Price | $25.00 - 45.00 | 25% | 4. | Reliability | MTBF 17000-23000 | 13% | | | | Expectations | Importance | 1. | Price | $15.00 - 35.00 | 41% | 2. | Age | Ideal Age = 3.0 | 29% | 3. | Reliability | MTBF 14000-20000 | 21% | 4. | Ideal Position | Pfmn 8.8 Size 11.2 | 9% | Low Tech Customer Buying Criteria | |
So, As you see the Low tech Segment desire a product with a low price even if the product is kind of behind the technology. Price is the most important it is 41% of their criteria. And we have a low tech product that leading on low tech segment. In both price and customer survey. Name | Market Share
I Executive Summary
Chester Company Has been in the sensor business for 8 years. We are focusing on low tech product for several year. And now we are focusing on both low tech and high tech market. Targeting in both market, we have been always profitable in this 8 years. We have the product which leading in both market segment. And since our company have a big factory, we got a good automation to increase the company margins.
There are four main department that run chester company Research and Development, Marketing, Production and Finance.
II Mission Statement
Our mission statement is
. To be the cost leader for both segment High tech and Low tech, and to be a differentiator with product life cycle focus.
. Always improve all the product that we have, and to keep maintain the trust of our customer.
. Best product doesn’t have to cost a lot.
III Research and Development
Research and Development (R&D), determines a sensor Performance, Size, and Mean Time Before Failure (MTBF). In each market segment, High Tech and Low Tech. Consumer have different needed in their product. High Tech Customer Buying Criteria | | | Expectations | Importance | 1. | Ideal Position | Pfmn 13.0 Size 7.0 | 33% | 2. | Age | Ideal Age = 0.0 | 29% | 3. | Price | $25.00 - 45.00 | 25% | 4. | Reliability | MTBF 17000-23000 | 13% | | | | Expectations | Importance | 1. | Price | $15.00 - 35.00 | 41% | 2. | Age | Ideal Age = 3.0 | 29% | 3. | Reliability | MTBF 14000-20000 | 21% | 4. | Ideal Position | Pfmn 8.8 Size 11.2 | 9% | Low Tech Customer Buying Criteria | |
So, As you see the Low tech Segment desire a product with a low price even if the product is kind of behind the technology. Price is the most important it is 41% of their criteria. And we have a low tech product that leading on low tech segment. In both price and customer survey. Name | Market Share