Marketing Plan for Bikreta.Com

Topics: Marketing, Internet, Customer service Pages: 9 (2103 words) Published: May 21, 2013
Contents
Executive Summary ....................................................................................................................................... 2 Situational Analysis: ...................................................................................................................................... 2 Online Shopping ........................................................................................................................................ 2 Product Summary: .................................................................................................................................... 2 Market Summary: ..................................................................................................................................... 3 Market Needs: ...................................................................................................................................... 3 Target Market: ...................................................................................................................................... 3 Market Trends:...................................................................................................................................... 4 SWOT Analysis: ......................................................................................................................................... 5 Competition: ............................................................................................................................................. 5 Key to Success: .......................................................................................................................................... 6 Marketing Research and findings: ................................................................................................................ 6 Marketing Strategy: ...................................................................................................................................... 6 Market Segmentation: .............................................................................................................................. 6 Price .......................................................................................................................................................... 7 Product: ..................................................................................................................................................... 8 Brand Promotion:...................................................................................................................................... 8 Customer Experience: ............................................................................................................................... 8 Distribution Channels:............................................................................................................................... 9 Financials:...................................................................................................................................................... 9 Projected Costs ......................................................................................................................................... 9 Estimated Revenue: ................................................................................................................................ 10 Projected Profit and Loss: ....................................................................................................................... 11 Controls: ...................................................................................................................................................... 12

Executive Summary
Since internet is a potentially huge market not only in the developed countries but also in developing countries in Nepal, analyzing the increase in the rate of internet usage, it won’t take long for Nepalese internet users to convert into huge...
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