Marketing Plan for Bag
MARKETING PLAN
1.0 Executive summary
Milton POLAR BAGS conducted a survey in India, based on the survey it was found that the people still prefer carrying food from home despite of the changing life style. People would like to have fresh food. That’s were the use of our product comes, a container which keeps the temperature of the food intact.
2.0 Situation analysis
2.1 Market survey
Existing market contain either one of the product
Improving the efficiently of the existing product
It also has a unique value proposition
Target Markets
People who carry food from home.
2.1.1 Market Demographics
Geographics
Million plus population cities, tourist destination, pilgrim centers
Demographics
Students, travellers, professionals, athletes
Behavior markets
Traditional food, homely food
A middle aged person is not fancy about having food from outside. They prefer homely food and tend to spend less
2.1.2 Market needs
Based on the target market we have selected the polar bags have needs in the following segment
Students : to promote the eating habit in children by providing them fresh food
Professionals : rather than skipping food from the lack of time or from work pressures providing a quick food or snacks which sooth them
Travellers : rather than getting down in the midst of the journey and searching for restaurants, carry food along with them.
2.1.3 Market trends
The younger generation prefer having fast food, professionals have a light meal from standing restaurants and cafes , moreover large number of restaurants are concentrating near office spaces around and campuses. Large amount of people skip their meals
2.1.4 Market Growth
% of current market share
2.2 SWOT analysis
2.2.1 Strengths
Already tested and proved quality products
The production unit and line
Added value to the customers
2.2.2 Weaknesses
New Product
The cooling console involves lot of technical expertise
Sunlight is needed to change the console
1.0 Executive summary
Milton POLAR BAGS conducted a survey in India, based on the survey it was found that the people still prefer carrying food from home despite of the changing life style. People would like to have fresh food. That’s were the use of our product comes, a container which keeps the temperature of the food intact.
2.0 Situation analysis
2.1 Market survey
Existing market contain either one of the product
Improving the efficiently of the existing product
It also has a unique value proposition
Target Markets
People who carry food from home.
2.1.1 Market Demographics
Geographics
Million plus population cities, tourist destination, pilgrim centers
Demographics
Students, travellers, professionals, athletes
Behavior markets
Traditional food, homely food
A middle aged person is not fancy about having food from outside. They prefer homely food and tend to spend less
2.1.2 Market needs
Based on the target market we have selected the polar bags have needs in the following segment
Students : to promote the eating habit in children by providing them fresh food
Professionals : rather than skipping food from the lack of time or from work pressures providing a quick food or snacks which sooth them
Travellers : rather than getting down in the midst of the journey and searching for restaurants, carry food along with them.
2.1.3 Market trends
The younger generation prefer having fast food, professionals have a light meal from standing restaurants and cafes , moreover large number of restaurants are concentrating near office spaces around and campuses. Large amount of people skip their meals
2.1.4 Market Growth
% of current market share
2.2 SWOT analysis
2.2.1 Strengths
Already tested and proved quality products
The production unit and line
Added value to the customers
2.2.2 Weaknesses
New Product
The cooling console involves lot of technical expertise
Sunlight is needed to change the console