Marketing Management Question Paper
MBA-203
JAIPUR NATIONAL UNIVERSITY, JAIPUR
Total Printed Pages :
3
Roll No. : _________________________
MBA-203
SCHOOL OF DISTANCE EDUCATION & LEARNING
SEMESTER END EXAMINATION DECEMBER - 2012
MARKETING MANAGEMENT
Time : 3 Hours ]
[ Max.Marks : 70
The question paper is in two sections - A & B. Section-A is consists of 10 short answer type questions each of 5 marks (answer in 80 to 100 words). Students are required to attempt Six questions from section A. Section-B consists of 7 descriptive type questions each of 10 marks (answer limit 300 words). Students are required to attempt any four question from section B.
SECTION - A
Q.1
Attempt any six questions (80-100 words) -
6×5
a. Discuss the concept of marketing. How is marketing orientation relevant to business?
b. Define marketing mix? Discuss various components of the marketing mix?
c. Discuss the significance of segmentation, targeting and positioning in a company’s marketing strategy?
d. How do customer centric companies build concern for their customers throughout the company?
e. Are internally driven businesses geared to meet customer needs? Explain.
f.
MBA-203 ]
[Contd....
Explain the role of culture, social class and reference groups in influencing the decision making process of a consumer? MBA-203 ]
1
[Contd....
monopoly position in the market for its product. Now it has a turnover of about Rs. 80 crores. Three year back, some firms entered the market and offered cheap substitutes which were of better quality. This year, Mr. Harish Jain is worried because about 40% of the markets share has already been taken away by the new firms and he is not able to check this trend. Mr. Jain has been looking after both production and marketing functions though finance is being looked after by a finance manager having a professional degree in charactered accountancy Mr. Jain has recently lowered the price of his product to fight
JAIPUR NATIONAL UNIVERSITY, JAIPUR
Total Printed Pages :
3
Roll No. : _________________________
MBA-203
SCHOOL OF DISTANCE EDUCATION & LEARNING
SEMESTER END EXAMINATION DECEMBER - 2012
MARKETING MANAGEMENT
Time : 3 Hours ]
[ Max.Marks : 70
The question paper is in two sections - A & B. Section-A is consists of 10 short answer type questions each of 5 marks (answer in 80 to 100 words). Students are required to attempt Six questions from section A. Section-B consists of 7 descriptive type questions each of 10 marks (answer limit 300 words). Students are required to attempt any four question from section B.
SECTION - A
Q.1
Attempt any six questions (80-100 words) -
6×5
a. Discuss the concept of marketing. How is marketing orientation relevant to business?
b. Define marketing mix? Discuss various components of the marketing mix?
c. Discuss the significance of segmentation, targeting and positioning in a company’s marketing strategy?
d. How do customer centric companies build concern for their customers throughout the company?
e. Are internally driven businesses geared to meet customer needs? Explain.
f.
MBA-203 ]
[Contd....
Explain the role of culture, social class and reference groups in influencing the decision making process of a consumer? MBA-203 ]
1
[Contd....
monopoly position in the market for its product. Now it has a turnover of about Rs. 80 crores. Three year back, some firms entered the market and offered cheap substitutes which were of better quality. This year, Mr. Harish Jain is worried because about 40% of the markets share has already been taken away by the new firms and he is not able to check this trend. Mr. Jain has been looking after both production and marketing functions though finance is being looked after by a finance manager having a professional degree in charactered accountancy Mr. Jain has recently lowered the price of his product to fight