Marketing Management: Assignment Questions

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MB0046_MBA_Sem2_Fall/August 2012
Master of Business Administration - MBA Semester 2
MB0046 – Marketing Management - 4 Credits
Assignment Set- 1 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions. Q.1 Marketing involves satisfaction of consumer needs’. Elucidate the statement.

Q.2 Conduct a SWOT analysis for any one automobile brand of your choice. How will this analysis help in planning marketing strategies for the brand?

Q.3 Explain in brief the process involved in personal selling.

Q.4 Describe the stages of business buying process.

Q.5 Why is rural market important? What should marketers keep in mind when catering to this market?

Q.6 Explain the core concepts of marketing. Define service and explain its relevance in modern society

Master of Business Administration - MBA Semester 2
MB0046 – Marketing Management - 4 Credits
Assignment Set- 2 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions. Q.1 Explain the various steps involved in the design of a distribution channel.

Q.2 Will the pricing and product policy of a multinational firm be different in a developed and an underdeveloped country? Justify your answer.

Q.3 Explain the consumer decision making process

Q.4 What is integrated marketing communication? Explain the integration marketing communication development process.

Q.5 Explain the types of advertisements and characteristics of major media.

Q.6 What are the advantages of branding? What value does the organisation and customers get out of the branding process?

MB0045_MBA_Sem2_Fall/August 2012
Master of Business Administration - MBA Semester 2
MB0045 –Financial Management - 4 Credits
Assignment Set- 1 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions. Q.1 Considering the following information, what is the price of the share as per Gordon’s Model?

|Details of the Company Net sales |Rs.120 lakhs | |Net profit margin |12.5% | |Outstanding preference shares |Rs.50 lakhs@ 12% dividend | |No. of equity shares |25, 000 | |Cost of equity shares |12% | |Retention ratio |40% | |Rate of interest (ROI) |16% |

Q.2 Examine the components of working capital & also explain the concepts of working capital.

Q.3 Internal capital rationing is used by firms for exercising financial control. How does a firm achieve this?

Q.4 What are the objectives of working capital management? Briefly explain the various elements of operating cycle.

Q.5 Define risk. Examine the need for assessing the risks in a project.

Q.6 Briefly examine the significance of identification of investment opportunities in capital budgeting process MB0045_MBA_Sem2_Fall/August 2012 Master of Business Administration - MBA Semester 2 MB0045 – Financial Management - 4 Credits

Assignment Set- 2 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions. Q.1 Examine the reasons for holding inventories by a firm & also discuss the techniques of inventory control.

Q.2 a.) A bond of Rs. 1000 value carries a coupon rate of 10% and has a maturity period of 6 years. Interest is payable semi-annually. If the required rate of return is 12%, calculate the value of the bond. ( 5marks)

b.) A bond whose par value is Rs. 500 bearing a coupon rate of 10% and has a maturity of 3 years. The required rate of return is 8%. What should be the price of the bond? ( 5marks)

Q.3 Examine the features & evaluation of decision-tree approaches. Q.4 If the EPS is Rs.5, dividend pay-out ratio is 50%, cost of equity is 20% and growth rate in the ROI is 15%. What is the value of the stock as per Gordon’s Dividend Equalisation Model? Q.5 Critically...
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