Marketing Management Smu 4 Marks Quiz

Question 1
Match the following aspects related with the production concept - Consumer preference | | | Nature | | | Applicability | | | Company desirability | | |
Question 2
Identify the correct sequence that leads to potential demand -

| a. a. | | | b. b. | | | c. c. | | | d. d. | Right Choice: this forms the correct sequence that leads to demand |
Question 3
Identify the ODD statement: Pricing is a part of marketing function because of these benefits - | a. It takes in to consideration competition and competitive prices | | | b. It helps in eliminating losses due to product failure | Right Choice: This is the ODD statement and does not belong in Pricing benefits since pricing can only minimise expected losses | | c. It brings in revenue | | | d. It helps in determining the buying capacity of consumers | |
4
Match the following Marketing mix components with example - Price | | | Promotion | | | Physical evidence | | | Product | | |
Question 5
Arrange the correct sequence of the tasks related with Marketing control - A.Evaluate marketing performance B.Set marketing objectives C.Take corrective actions D.Measure marketing performance | a. D, A, C, B | | | b. A, C, B, D | | | c. B, D, A, C | Right choice: these are the sequential steps in marketing control | | d. C, B, D, A | |
Question 6
Identify the correct statements which indicates Price of a product - A.Its a Monetary value B.Its an intangible value C.Its determined by seller D.Its negotiable by consumers
.
| a. A, B, C are correct | | | b. A, C, D are correct | Right choice: Price is fixed as the monetary value by the seller and is usually negotiable by buyers | | c. A, B, D are correct | | | d. B, C, D are correct | |
Question 7
Match the following with appropriate terms - Publics | | | Government | | | Culture | | | Environment | | |
Question 8