Marketing Management Smu 4 Marks Quiz

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Question 1
Match the following aspects related with the production concept - Consumer preference | | |
Nature | | |
Applicability | | |
Company desirability | | |
Question 2
Identify the correct sequence that leads to potential demand -

| a. a. | |
| b. b. | |
| c. c. | |
| d. d. | Right Choice: this forms the correct sequence that leads to demand | Question 3
Identify the ODD statement: Pricing is a part of marketing function because of these benefits - | a. It takes in to consideration competition and competitive prices | | | b. It helps in eliminating losses due to product failure | Right Choice: This is the ODD statement and does not belong in Pricing benefits since pricing can only minimise expected losses | | c. It brings in revenue | |

| d. It helps in determining the buying capacity of consumers | | 4
Match the following Marketing mix components with example -
Price | | |
Promotion | | |
Physical evidence | | |
Product | | |
Question 5
Arrange the correct sequence of the tasks related with Marketing control - A.Evaluate marketing performance B.Set marketing objectives C.Take corrective actions D.Measure marketing performance | a. D, A, C, B | |

| b. A, C, B, D | |
| c. B, D, A, C | Right choice: these are the sequential steps in marketing control | | d. C, B, D, A | |
Question 6
Identify the correct statements which indicates Price of a product - A.Its a Monetary value B.Its an intangible value C.Its determined by seller D.Its negotiable by consumers .
| a. A, B, C are correct | |
| b. A, C, D are correct | Right choice: Price is fixed as the monetary value by the seller and is usually negotiable by buyers | | c. A, B, D are correct | |
| d. B, C, D are correct | |
Question 7
Match the following with appropriate terms -
Publics | | |
Government | | |
Culture | | |
Environment | | |
Question 8
Identify the true and false statement - Assertion: A.Higher the inflation rate lesser will be the consumer's purchasing power Reason: B.Decreasing prices lead to inflation | a. A-true, B-true | |

| b. A-true, B-false | Right Choice: inflation is the result of increasing prices and higher inflation leads to less purchasing power of consumers | | c. A-false, B-true | |
| d. A-false, B-false | |

Question 9
What are the basis for differentiating Micro and Macro environment? | a. size, complexity and consistency | |
| b. size, uncertainty and complexity | Right Choice: these 3 factors determine the micro or macro environmental influences | | c. size, complexity and threats | |
| d. size, authority and complexity | |
Question 10
Match the following marketing research steps with examples - Define a marketing problem | | |
Select Research design | | |
Collect information | | |
Analyse information | | |
Question 11
Find the correct order in which Marketing research performs these tasks of managing information - A.Analysing data B.Collecting data C.Recording data D.Reporting data | a. D, B, C, A | |
| b. C, A, D, B | |
| c. B, C, A, D | Right choice: this order is correct since it is logical in performance | | d. A, D, B, C | |
Question 12
Identify the true and false statements - A.Data analysis can include graphs and statistical tables B.Data analysis should have findings and suggestions C.Data analysis must interpret the analysed data | a. A-true, B-true, C-true | |

| b. A-true, B-false, C-true | Right choice: Data analysis is only a particular task that just analyses the given data through graphs, tables, interpretations, drawings etc. After analysis, the next step is to state the findings and based on the findings, conclusions are arrived on the analysed data | | c. A-false, B-true, C-false | |

| d. A-false, B-false, C-true | |
Question 13
Match the following with...
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