Marketing Management
1. Market development strategy involves
A. increasing the sale of present products to present customers.
B. finding new customers for its present products.
C. targeting present customers for the newly developed products.
D. leading an organization into entirely new and unrelated businesses.
2. Product development strategy
A. involves seeking new products for customers not currently being served.
B. offers product-line extensions of existing products to present customers.
C. is merely getting the product to a new market.
D. deals with developing a production plan for a product.
3. Eddy's Ice Cream developed a line of whole fruit sorbets targeted at people who are loyal Eddy's consumers, but dislike all the fat and calories in ice cream. What organizational growth strategy was used here?
A. Product development
B. Diversification
C. Customer value
D. Market development
4. Huggies first started out in the disposable diaper industry. It then developed ‘Pull-Ups', disposable training pants for kids who were in the transition stage between diapers and cloth underwear. What kind of a growth strategy did Huggies use when it developed this new product?
A. Diversification
B. Porter's model
C. Market penetration
D. Product development
5. The Grand Ole Opry shows are played in an auditorium that is at best 75 percent full. Most of the audience is over 50. One of the ideas suggested to increase its audience size and appeal to younger country music fans is to use RealAudio broadcasts of the Opry shows on the Internet. In terms of organizational strategies, this is an example of
A. market penetration.
B. diversification.
C. product focusing.
D. market development.
6. In the mid-1990s, McDonald's opened a new chain of restaurants called Hearth Express. Hearth Express was targeted at McDonald's current customers who wanted a more leisurely home-style meal. The Hearth Express menu included rotisserie chicken, twice-baked squash, baked beans, and fresh
A. increasing the sale of present products to present customers.
B. finding new customers for its present products.
C. targeting present customers for the newly developed products.
D. leading an organization into entirely new and unrelated businesses.
2. Product development strategy
A. involves seeking new products for customers not currently being served.
B. offers product-line extensions of existing products to present customers.
C. is merely getting the product to a new market.
D. deals with developing a production plan for a product.
3. Eddy's Ice Cream developed a line of whole fruit sorbets targeted at people who are loyal Eddy's consumers, but dislike all the fat and calories in ice cream. What organizational growth strategy was used here?
A. Product development
B. Diversification
C. Customer value
D. Market development
4. Huggies first started out in the disposable diaper industry. It then developed ‘Pull-Ups', disposable training pants for kids who were in the transition stage between diapers and cloth underwear. What kind of a growth strategy did Huggies use when it developed this new product?
A. Diversification
B. Porter's model
C. Market penetration
D. Product development
5. The Grand Ole Opry shows are played in an auditorium that is at best 75 percent full. Most of the audience is over 50. One of the ideas suggested to increase its audience size and appeal to younger country music fans is to use RealAudio broadcasts of the Opry shows on the Internet. In terms of organizational strategies, this is an example of
A. market penetration.
B. diversification.
C. product focusing.
D. market development.
6. In the mid-1990s, McDonald's opened a new chain of restaurants called Hearth Express. Hearth Express was targeted at McDonald's current customers who wanted a more leisurely home-style meal. The Hearth Express menu included rotisserie chicken, twice-baked squash, baked beans, and fresh