Marketing management
ASSIGNMENT ON MARKETING MANAGEMENT - Coca Cola
Submitted By:
Ajmal Mohamed (Reg No: 1502)
Firnas .T (Reg No: 1518)
Rahul Sreeram (Reg No: 1535)
Robin Linus Noronha (Reg No: 1543)
Abstract:-
Coca – cola is one of the most known brands in the world. The company produces a number of drinks categorized as soft drinks, tea and coffee, water, sports drinks and juices. This is done through franchised bottlers across the world. The production process involves decisions on which products to be manufactured by taking consideration demand, constrains and resources. This paper examines the product mix for Coca Cola India. The paper further examines the production line and makes suggestion to make the production process of soft drinks more efficient. The production begins by making of concentrated syrup that is transported to local franchise bottlers for mixing with syrup with water and sugar before being carbonated and packaged. All Coca Cola franchisers are expected to observe strict guidelines on production equipment and quality. To ensure quality is maintained there are regular checks that involve collecting of sample to be analyzed. Additionally there is use of total quality management in the production prices and employing of just in time practice in delivery of inputs and final product to the market. The production process can be improved by reducing all forms of pollution, utilization of water and reduction of freight costs. The production line can be improved modernizing the usage of water, extending health products in line of coke, pruning of Fanta orange and introduction of Fanta zero.
Introduction:-
The Coca Cola Company is one of the world’s leading beverage companies. Coca- cola was founded by John Pembertron in 1886 who was a pharmacist in Atlanta (Hymson, 2011). Over the years Coca Cola as grown partly because of its aggressive marketing with slogans such as, ‘drink coca- cola’, ‘good till the last drop’, ‘things go better
Submitted By:
Ajmal Mohamed (Reg No: 1502)
Firnas .T (Reg No: 1518)
Rahul Sreeram (Reg No: 1535)
Robin Linus Noronha (Reg No: 1543)
Abstract:-
Coca – cola is one of the most known brands in the world. The company produces a number of drinks categorized as soft drinks, tea and coffee, water, sports drinks and juices. This is done through franchised bottlers across the world. The production process involves decisions on which products to be manufactured by taking consideration demand, constrains and resources. This paper examines the product mix for Coca Cola India. The paper further examines the production line and makes suggestion to make the production process of soft drinks more efficient. The production begins by making of concentrated syrup that is transported to local franchise bottlers for mixing with syrup with water and sugar before being carbonated and packaged. All Coca Cola franchisers are expected to observe strict guidelines on production equipment and quality. To ensure quality is maintained there are regular checks that involve collecting of sample to be analyzed. Additionally there is use of total quality management in the production prices and employing of just in time practice in delivery of inputs and final product to the market. The production process can be improved by reducing all forms of pollution, utilization of water and reduction of freight costs. The production line can be improved modernizing the usage of water, extending health products in line of coke, pruning of Fanta orange and introduction of Fanta zero.
Introduction:-
The Coca Cola Company is one of the world’s leading beverage companies. Coca- cola was founded by John Pembertron in 1886 who was a pharmacist in Atlanta (Hymson, 2011). Over the years Coca Cola as grown partly because of its aggressive marketing with slogans such as, ‘drink coca- cola’, ‘good till the last drop’, ‘things go better