Marketing Communication in Banks and Atms

Topics: Banks of India, Government-owned banks in India, Marketing Pages: 67 (20651 words) Published: December 31, 2009
2009

R

Marketing Communication in Banks
A Survey research on ATMs as a part of communications tool for banks

Faculty Guide:Prof. R. Srinivasan Faculty, ICFAI Business School. Bangalore.

Company Guide:Mrs. Kalpana Rao (Senior Strategy Brand Manager) R. K. Swamy(BBDO)

Pratik Misra IBS Bangalore 5/24/2009

May 24, 2009

[Marketing Communication in Banks]

A REPORT ON

Marketing Communication in Banks and ATMs
By Pratik Misra 08BS0002311

A report submitted in partial fulfillment of The requirements of MBA program

Submitted to

Faculty Guide Prof. R Shrinivasan ICFAI Business School Bangalore 2

Company Guide Mrs. Kalpana Rao Senior Brand Strategy Manager R K SwamyBBDO

May 24, 2009

[Marketing Communication in Banks]

Contents
Executive Summery ............................................................................................................................7 Objective of the Project ......................................................................................................................8 Introduction.....................................................................................................................................10 A) About the company: .................................................................................................................10 B) About the project:.....................................................................................................................11 Advertisement: .........................................................................................................................12 Sales promotion ........................................................................................................................12 Personal selling .........................................................................................................................13 Public Relation ..........................................................................................................................14 Direct marketing .......................................................................................................................14 Modern Indian Banking:....................................................................................................................15 Phases of banking in India: ................................................................................................................15 Phase I .............................................................................................................................................15 Phase II ........................................................................................................................................16 Phase III .......................................................................................................................................17 Different Sector in India:-..................................................................................................................17 Public Sector Banks in India:-.............................................................................................................18 Private Sector Banks in India:- ...........................................................................................................19 Co-Operative Banks in India:- ............................................................................................................20 Regional Rural Banks in India:-...........................................................................................................20 Foreign Banks in India:-.....................................................................................................................21 Bank Marketing ................................................................................................................................22 Service...
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